There are many marketing and merchandising truths in the fashionably funny film "The Devil Wears Prada" based on the novel by Lauren Weisberger of the same name. When it comes to real estate merchandising, color selection is serious business and a priority in Real Estate Merchandising as well as in the Fashion World! The film clip below is one of my favorites.
There's an old adage about God and the devil being found in the details and when it comes to real estate merchandising there is a fine line between too little and too much color. So if you want a heavenly versus hellacious color experience, take color missals from the color designers as they set the trends in the industry along with the coordinated accessories. Home stagers might find Cerulean on the walls as anathema; prosetylizing anything other than neutral will lead one straight to you know where but believe it or not color, and it's use in merchandising, is a multibillion dollar industry that effects everything dyed, stained, painted, and or applied.
Color Marketing Group, and a handful of other associations, located in more than 20 countries, dictate color trends nineteen months or more in advance for manufactured products and services. These organizations provide a forum for the exchange of non-competitive information relating to all phases of color marketing: color trends and combinations; design influences; merchandising; sales; and education. Merchandisers use this information to help coordinate all matters of color selection. Pantone is another company that provides color R&D information to merchandisers.
Color forecasting is a profession that, originally dates back to the 18th century when Parisian milliners first issued color books or cards, made from paper and ribbon samples, offering the colors du jour used by dressmakers and textile manufacturers during any current season.These samples were passed on to tanners, leather, feather, and fur workers so that accessories like hats, shoes, parasols, and gloves could be matched accurately to the latest fashion. In essence these organizations began to dictate to the public what colors would be en vogue in any particular season, allowing them to fine tune, coordinate and market their products without any surprises.
Today color designers are hard at work interpreting, creating, forecasting, and selecting colors to enhance the quality, function, and saleability of anything and everything manufactured from automobiles to blenders. Real Estate Merchandisers utilize the services of color designers to access the latest color trends designed towards specific tastes and lifestyles in their target market. Marketed through fashion and lifestyle magazines and other media outlets. Consumers are offered a limited seasonal selection of "new" colors with specific shades, tones, and color combinations that are reinforced by advertising and designers of all kinds.When consumers, after seeing a designer on HGTV apply Cerulean Blue to a Bathroom, decide they want the same; manufacturers are already prepared with product on the shelf. The choices are made for the consumer in advance, subtly fed through the media. Everything from prom gowns to coffee grinders will come shellacked in Cerulean in an endless parade with complementary colored Chocolate and Jet accents... and you thought you were being original.
The Devil wears Prada and makes one hell of a Real Estate Merchandiser.
JDS Consulting- Staging Hawaii nei! Providing Real Estate Merchandising services including: Home Staging, Interior Decor, Turn Key, Landscaping, Remodeling, & Open House Hosting. Visit our Blog: Questions for Kimo: Decor Design & all things Hawaiian- www.RealEstateDesignOnLine.com Kimo Stowell Copyright ©2009
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