I hear people talking all the time about how mysterious Google’s algorithms are. “It’s like playing a game and not knowing the rules” they say. When I hear this, I think to myself, “No. It’s like playing a game without first reading the directions!”
Yes, that’s right. Google gives clear directions on how to win the Google game. The problem is, too many people start to immediately roll the dice - thinking the whole time they are playing the game. When in reality, they don’t even know how the game is played They simply make up their own rules and keep playing. It’s then only a matter of time until they start complaining about how the game is rigged because they can never win. They start asking others how to play the game, even though the directions are lying right beside them. They get 17 different opinions on the game. Half of them haven’t picked up the directions themselves, the other half want to charge them a monthly maintenance fee for training on how the game is played.No Tricks, No Cheats, Just the directions.
Sorry to disappoint you. This post isn’t about “secret ways to beat the Google Game” - remember Google is worth 133 Billion dollars. That alone is 133 billion reasons why you shouldn’t try to outsmart a company that has an endless budget for perfecting their game.
Now, the Instruction Manual
First, let me say this. Instruction Manuals aren’t flashy. They don’t contain the marketing hype and emotion that everyone loves in SEO. (This is probably the reason why so few people talk about Google’s Instruction Manual.) Google’s instruction manual is not different. It just clearly lays out instructions on how to make your site successful in the search engines.
Google Goes the Extra Mile
In addition to Google’s instruction manual, they also give you your very own control panel that gives you feedback on every area of your site. It tells you if your copy is written correctly, if people are using the correct anchor text, it even tells you what keywords you are ranking for as well as their positions.
Real Time Alerts
In addition to giving you the instruction manual and a control panel, they also supply you with real time alerts on your progress. That’s right; Google goes as far as sending you email alerts when your new content gets added to their index.People to Guide You Along the Way
If you get stuck, Google provides many different people to help Guide you along the way. They will alert you of upcoming changes and even record videos so you don’t have to read.Complete Statistics on Your Progress
Finally, Google gives you complete Statistics on your site and how it’s doing in their search engine.
Putting Things In Perspective
Think about it for a moment. I know very few companies that provide this many resources without asking for one penny in return. Google is practically giving away the farm! The issue is not trying to figure out how to secretly beat the game - it’s that SEO companies would rather continue to put up smoke and mirrors so they can include you in their ongoing maintenance fees.
Sure, it’s fun to learn little tricks or try to really work the systems, but first make sure you understand the basics. Read the directions, play by the rules, if you need help, ask for advice or contact a professional.
To Your Success,
Brad Carroll
Dakno Marketing - A Real Estate Web Design Company
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