As I was pondering short, easy to understand descriptions of what homestagers do, and an explanation of why home sellers and realtors should not hesitate to include a homestager on their team, for a presentation to realtors, home sellers and buyers I was preparing, it dawned on me:
It's not rocket science, it comes down to asking what do all 3 have in common?
- The home seller wants to sell their home quickly and get top dollar for their home.
- The realtor wants to make a quick sale, so they can collect their commission and keep their listing inventory current.
Common goals so far, right?
- Then ask, what are the goals of a home stager?
- Are their goals at odds with the above-stated goals of homeowners and realtors?
The answer: Not At All!
Home Stagers want every house they see to live up to its full potential. I am always mentally staging homes, restaurants, shops, inside and outside when I visit them or am driving or walking by. My husband will remind me, yes dear, you've said that before!
All stagers do the exact same thing - whether they will admit it or not - we are all itching to provide home owners, including friends and family, recommendations on furnishings, decor, paint colour, de-cluttering, repairs and renovations so that the house will become an attractive and welcoming haven, and not a visual nightmare.
We want to weed the garden, mow the lawn and remove the clutter to give the house better curb appeal
We know that 82+% of the potential buyers search for a new home on-line: that the photographs on realtor websites and the MLS either pique a buyer's interest in mere seconds or a potential viewing and sale is lost. Many of us now have professional photographers on our team for that reason.
We know that the cost of home staging is far less than the first price reduction proposed by the realtor when the house is not selling.
- Home Stagers pride themselves on creating a connection with potential home buyers to the house they are staging so their clients homes will sell quickly and for top dollar!
So, the big question for home stagers, is why are we still having to work so hard to convince home owners and realtors to use our services?
The marketing of a house comes down to 3 major factors:
- LOCATION - is fixed
- PRICE - is based on the professional expertise of the realtor, who relies on the comparables in similar markets, and
- PRESENTATION - this is the variable that home sellers and realtors cannot agree on - yet it is a major influence on home buyers who make emotional decisions when buying a new
home.......and who has the professional expertise with regard to creating the best presentation of a house?
All together now.....
THE HOME STAGER!!
HELLO?????
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