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Real Estate In Black And White (We Are All Created Equal......)

Real Estate Agent with Re/max Elite

The Paradoxical World Of Real Estate
How You Are Sabotaging Your Business By Following Commonly Accepted Opinion.....


Homes For Sale In Gilbert AZIt's not politics, sex or religion. No! there are other topics that top producers dare not bring up within a mile radius of so called 'old-school-real-estate-agents'.

Ok, here it goes......

the topic is "Open Houses"...

 There are many aspects of real estate that are pretty clear but our perception distorts it, and we sabotage our business because we can't seem to operate in a gray area (or colorful as I like to think of it). It's either black or white....

Question: Are Open Houses a Good Practice For Real Estate Agents?

There are those who say "yes I've sold multiple homes by holding open houses and love them..." and then there are those who say "Open Houses are a waste of time!".... Oh, and we are defiant.

I personally hate open houses, but I shall admit and will not regret that the first home I sold was from a buyer who I met while holding an open house. At the time I did not know anything about marketing. I was taught the 'old school' way of making a list of all the people I knew, go knock on doors and sit open houses. Honestly, I found this to be an impossible way to make a career out of real estate since most people I talked to had absolutely no interest in buying or selling. It was like trying to sell a book on abstinence to Paris Hilton's fans....

English Muffin With Jelly Gilbert AZNow did you find yourself taking sides at this point on whether open houses are good or not? (If you did you're right either way, YES - open houses suck.... or NO - you just don't know). Well, welcome to the paradoxical world of real estate. I have met people who have been able to make a career out of open houses, and I'm glad it works for them. So, if you are starting out don't disqualify open houses. However, I have found that spending $100 to advertise will get me more leads than sitting four hours in a house where I get to meet the neighbors and a few other people looking for design ideas and steal your cookies, candy and bottled water (leaving you dry in 120 degree weather here in Phoenix.... How inconsiderate). And best of all, it only takes me minutes to generate the same amount of leads I would sitting an open house.

"All Real Estate Agents Are Created Equal....... With The Opportunity To Become Unequal"

We all start pretty much the same way. Take our licensing course, pass the test and off on our own to a new and exciting (more like crazy) career.

Maybe we did not expect to have to take clients out to lunch, get random phone calls at late hours of the night from a buyer who wants to know how wide is the window in the living room where the sellers should have installed wood blinds instead of curtains... Oh, and we all thought that people were nice and would never betray us by having us show them around town, only to have their friend write up the purchase contract...

Orange Flower Gilbert AZC'mon, is it really necessary to ask buyers to marry us by means of a buyer's broker contract? Here's another topic for a great debate that leads to, uhh, nowhere....

Also, why do we have to convince buyers that they are not the only ones making cash offers and that offering 50% of market value is not realistic even in today's market (unless it needs major repairs of course, but we all know they want move-in ready).... If you think sellers are any better, they are not.... They want top dollar and sold today.... Oh, and add 10% above market because they spent countless hours painting the living room and decorating the kitchen which they consider improvements on the house...

Then there's short sales and bank owned listings..... My god, these are a lot of work...

There are great buyer's agents, great seller's agents, great short sale agents, REO agents, etc. These are few, and what separates them from the rest is training and a positive outlook in the future. Many of them don't see real estate as a job, but a passion (almost a hobbie). Yes, there are those of us who are actually excited to wake up early to answer all the emails and plan the greatest showing in the city. We all like cashing our checks, but only some love the work that it takes to get those checks to begin with (and typically these are the most succesful agents)

Point being is that people will always complain about whatever they are doing not wanting to admit that some things are as clear as black and white, but that our perception makes all these topics either good or bad. So my question to all of you is what kind of color are you adding to the black and white world of real estate?

Mine is positive..... short sales rock! I'm having a great year! 

Have a great week!

Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Short sales rock! I'm having a great year! 

Hey, we should start a club. . .I love short sales too!

my reign has been started and I'm the short sale KING of my office!

Love your post!


Jun 22, 2009 10:31 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

This is a good post. Thanks for sharing. Wish you good luck with short sales.

Jun 22, 2009 10:50 PM
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ


I'm joining your Short Sale fan club too!

Jun 22, 2009 11:04 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Success in in any of these areas depends on attitude, as you say, but also on local markets.

Jun 22, 2009 11:21 PM
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

I agree with Margaret above, the are/market plays a big part.

Patricia Aulson/portsmouth nh

Jun 23, 2009 01:15 AM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Interesting. I have one buyer from an open house, but I haven't been able to do too many. I wonder if I would have more if I did more - that's a thought...

Jun 23, 2009 02:15 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I built my business on open houses in the first 3 years of real estate for me starting in 1990. I did HUD Repo open houses to sell many of them, and i did regular open houses to meet neighbors and get listings. Rarely on a private seller have I sold off an open house, but it has been great for business. I have people now that sit on open houses, and I still do occasionally. My point is this, when anyone tells me i have to do something to be in real estate be it open houses, cold calling, or blogging for that matter, I politely end the conversation. Do what works, and what you enjoy.

Jun 23, 2009 02:21 AM
Jorge Zarate
Re/max Elite - Gilbert, AZ

Fernando - Hmmm.... an activerain short sales club? sounds like a good idea.

Irene - Welcome to the club! glad to have great positive people here...

Margaret, Patricia - I guess there are some areas where short sales are not as common.... But there's still a way to be successful..... good luck..

William - Like I said, I sold my first home from a buyer who I met while holding an open house. I really did not like the idea of spending time sitting by myself at an open house when I could be spending time with my family. If you haven't been able to do too many because you don't have the time, then I strongly recommend you learn how marketing works (notice I said LEARN, not go do marketing). At first I didn't have money to advertise, but we all have to start doing something. Most important, though is that it's not about doing more.... It's about doing it BETTER than your competitors... now there's another thought

Jun 23, 2009 02:45 AM
David James
ReMax Real Estate Services Columbia South Carolina - Columbia, SC

I don't think I've ever heard an agent disparage open houses as a source of buyer clients.  I think what most experienced agents will tell you is that an open house is a poor way of marketing a listing.  Any kind of exposure for a listing will work in some circumstances.  That could be a good argument for the sandwich board.  Once you are established in the business, however, you should have better uses for your time on Sunday afternoon than to kick your poor client out of his house (giving him the impression that this will help sell his house) in order to try to get some buyer clients.  BTW, I agree that short sales rock.

Jun 23, 2009 03:10 AM
Raymond Stoklosa
Eleven Oaks Realty - Austin, TX

I always thought open houses were to show the seller you were doing something to earn your commission.  I've come to realize that they are a great opportunity to build a buyer clientele provided a recurring cultivation program is implemented.  The biggest benefit of a buyer clientele is they become sellers down the road.  Lead generation at its best.

Jun 24, 2009 03:00 PM
John Puplava
ABC Home Inspections,L.L.C. - Prescott, AZ
ABC Home Inspections,L.L.C.

hi Jorge,

How are you doing today. I just want to introduce myself to you my name is john with ABC Home Inspections.If I can assist you in any home inspections. Please call me.

Thank You,

John with ABC Home Inspections


Sep 27, 2010 05:39 PM