Don't Be Just Another Cog In The Wheel

Real Estate Agent with Keller Williams Realty 0575737

CogIn developing a real estate business you need to have your identity stand out. We all need to know we are unique but EMPHASIZE that uniqueness to the world.

Don't Be Just Another Cog In The Wheel.

Your special talents need to come forth. Brand yourself by your specialty. This can be done by Realtors, Stagers, or even Title Companies and Lenders. Find a way to advertise the area or type of clientele you serve. No one wants to be a run of the mill cog. Oh you are one of "those" Realtors who just puts a sign in the yard. No, they want to know you are the Kalamazoo lady or the N. Atlanta short sale guru. I think your colorful self looks mighty good against those grey guys.


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Eric Villaverde
DoubleTree Home Inspection Services L.L.C. - Phoenix, AZ

Great post and I totally agree with you. We need to set the example so other people follow suit. Make a difference

May 29, 2009 12:55 AM #12
Katiejo Franks
Real Estate and Beyond, LLC - Scottsdale, AZ

Great post and thanks for the reminder. Make every day count. Others are watching

May 29, 2009 01:11 AM #13
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Having a special niche is one way of standing out in a crowd.  But, that niche needs to be useful.

May 29, 2009 01:23 AM #14
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes


We do, at times, fail to see our own uniqueness and as you say we should focus on it.

May 29, 2009 01:59 AM #15
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Gary, we are all unique--thanks for your thoughts today on standing out -- so that others will notice.

May 29, 2009 02:29 AM #16
Sally Dunbar
Lyon Real Estate, Fair Oaks CA (Sacramento Area) - Fair Oaks, CA
Fair Oaks Realtor - Fair Oaks Homes for Sale

That's why I'm Your Fair Oaks Realtor.... is my outside blog.  I've had doubts about whether it will limit me to people only wanting Fair Oaks, since I sell ALL over Sacramento, but it has seemed to work pretty well over 20+ years.  it certainly makes it easier to get referrals from within my company of 900 agents - they think of me when they have someone for Fair Oaks.  I just read another realtor Brigita? who writes about horse stuff - that's her niche.  She had someone approach her and say they know her because of her blogging, which they have been following.  Horses are her niche.

Gary,  my comment was longer than your post!

May 29, 2009 02:57 AM #17
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Hi Gary..Picking a speciality and niche to target to and build your brand is definitely something worth working on. People will start to recognize you as the expert in that area and come to you first.

Have a great weekend,

Anne Rains

May 29, 2009 05:36 AM #18
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Gary, That is a reat photo of a Cog. Your readers and those that comment are miles ahead of most in the industry. Anne Rains says it best except if my may I would chage the word first to last. My clients may not come to me first but they do come to me last ( as in the last time they ever have to select one a REALTOR.  :-)

May 29, 2009 07:28 AM #19
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Gary,

Love the photo! Your message is right on..look @ the niche you have carved in AR..we all keep coming daily for your great messages!

May 29, 2009 09:48 AM #20
Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate

Hi Gary, You have the best and most appropriate photos on your blog!  And you have one of the best blogs out of 147,945.  Wow!

May 29, 2009 10:13 AM #21
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Gary, Great points!  I strive to offer things others don't have in my area and include it in my "Services" page.  I also stay in touch with my clients which had the unexpected surprise of referrals...Standing out from the crowd even just a bit is always a good idea.

May 29, 2009 10:52 AM #22
Paula Swayne
Dunnigan, Realtors, Sacramento (916) 425-9715 - Sacramento, CA
Realtor-Land Park, East Sac & Curtis Park -Dunniga

Hi Gary!
Since an agent left us that possessively specialized in Land Park, Curtis Park and East Sacramento, I decided to become the expert people want to call. That was almost 3 years ago.  It has taken diligence, hard work and consistency, but it is just now starting to pay off.  I too worried about losing business, but these are the areas I want to work anyway, so that is ok.

May 29, 2009 01:56 PM #23
Monika Depalo
REAL ESTATE Agent/Stager

Sorry to hear about your brother-in-law--you have some wonderful blogs-I think you are a blog-master! 

The dog pic is funny. Keep on blogging!

Regarding the brand yourself blog-I purchased shirts that would differentiate myself and another agent said I want that shirt-I replied there is a catalog of 2000 choices you can pick one to brand yourself with and embroider what you want--maybe they thought copying was branding?

May 29, 2009 02:20 PM #24
Cathy Lee
CL Design Services Home Staging - Danville, CA

I want to serve my clients the best I can as a Professional Stager. My goal in all my work projects, blogs, facebooking , tweets, advertising have this in mind. 

love your graphic and message-you rock gary!   

May 29, 2009 02:52 PM #25
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

I would have to say my market reports are what makes me stand out!  People are always emailing me and asking me how to do those!  You are right, be original, put something different out there and people will recognize you for the EFFORT!

May 29, 2009 04:43 PM #26
Steve Shatsky
Dallas, TX

Hi Gary... Great advice.  Standing out from the crowd is a big factor in being noticed and recoginized.

May 29, 2009 05:10 PM #27
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Gary,

You are totally right, being one in a million is just fine for lots of people. To me standing out and being the memorable one in that million makes more sense. Thanks for another great post!! Keep them coming my friend!!



May 29, 2009 05:34 PM #28
Bill Saunders, Realtor®
Meyers Realty - Hot Springs, AR

Hey Gary,

I am reminded of the popular car commercial airing right now...the one that has all of the hamsters in the exercise wheels, all doing the same thing...except for those little guys in the red car. Stand out from the crowd!

Have a great weekend...

May 29, 2009 11:12 PM #29
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Gary - I like the title and the graphic. I agree it is important to stand out. I definitely do not want to be another cog in the wheel.

May 30, 2009 03:45 AM #30
Pat Eardley
PureStyle Home Staging - Mount Pleasant, SC


 Thanks, great advice. I am in the process of reading a book "The Brand Called You" and it is awesome.

My favorite quote is this: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

A large part of branding is the service you provide and caring will brand you all by it self.

May 31, 2009 05:18 PM #31
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Gary Woltal

Assoc. Broker Realtor SFR Dallas Ft. Worth
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