In developing a real estate business you need to have your identity stand out. We all need to know we are unique but EMPHASIZE that uniqueness to the world.
Don't Be Just Another Cog In The Wheel.
Your special talents need to come forth. Brand yourself by your specialty. This can be done by Realtors, Stagers, or even Title Companies and Lenders. Find a way to advertise the area or type of clientele you serve. No one wants to be a run of the mill cog. Oh you are one of "those" Realtors who just puts a sign in the yard. No, they want to know you are the Kalamazoo lady or the N. Atlanta short sale guru. I think your colorful self looks mighty good against those grey guys.