Good Friday Charleston!
Although our brokerage is in its infancy, we have been an established Real Estate Investment Company for quite some time. We are building a successful name for ourselves here in Charleston, SC. In a previous post, Joey mentioned that we are currently seeking help to locate some new properties. We are finding less time to devote to the most important task in Real Estate Investing; PROSPECTING!!! We are recruiting and interviewing new candidates immediately.
It is very important to have excellent organizational skills when running a Real Estate office, or any office for that matter. I'm not talking about having labeled bins and paperclip holders, although being tidy is equally as important to remain efficient. When I say organization, I mean having goals and priorities in place and implementing them.
First, develop your strategy. A strategy is a coherent set or plan of personalized actions designed to push your intentions in the right directions. I like to think of it like this: You can know the name of all the streets in town, but without a map; how will you navigate through them. Think of your strategy as a Roadmap For Success. You must communicate all aspects of your strategy to every member of your staff. In our office, we have a giant dry erase board that clearly states the goals and necessary duties required to achieve those goals. Nothing has been omitted.
You then want to make absolutely sure that your team knows what your expectations are of them. Ensure that they fully understand your core values. We make it very clear to everyone that we do not "hold hands". We will try to make sure that our staff has every tool they need and are fully aware of their duties. But, we do not tolerate or have time for people who need constant guidance. Maybe that's wrong for some organizations, but for us, it works.
After organizing your goals and staff, make sure that all of your priorities are in place. Financial aspects are number one. If you can't pay your bills, then you can't have a business. Marketing is the next priority. If no one knows you are in business, you will eventually lose your business to the guy who marketed his. Then, just be consistent with your strategy and make sure everyone else is doing their part.
More to come in Part 2............stay tuned
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