A strong Internet presence is absolutely essential to succeeding in the modern business environment. Not only is it the fastest way to deliver information to your target audience, but it is also the most cost effective way of doing so.
But many businesses fall short of achieving significant increases in production after attaining the desired level of visibility on the Net because they fail to realize this important tenet:
The Internet is only the first step in generating new business.
There also has to be a follow-up plan in place. It is of no benefit to make the phone ring if nobody is going to answer it!
There also has to be a way to track leads and assign priorities to them. And most importantly of all, there MUST be people in place that are ready and willing to handle the onslaught of work that a good Internet presence generates.
The leap from the virtual world of websites, blogs and social networks to the reality of live clients is a broad and dangerous jump over a wide chasm that has claimed untold numbers of lost potential customers.
If you do not have a dedicated plan to make the successful conversion, your leads will disappear forever into the abyss, never to be seen or heard from again.
There is no sorcery in the Internet that will magically do the work for you. It can only set the wheels in motion.
After that, it's up to you!
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