Get you Pic on...

By
Real Estate Agent with Century 21 Results Realty

I have done a couple of surveys of photos on listings in Lilburn, GA.  It is pretty interesting to see how many pictures are included on local homes for sale.  It is also a bit annoying... because there are still WAY too many homes that aren't being represented well. 

Here is some base data for listings in the last 30 days:

  • 12.5% had no pictures.
  • 7.5% had 1 picture.
  • 8.8% had between 2 and 5 pictures. 
  • 18.8% had between 6 and 9 pictures. 
  • 52.5% had between 10 and 12 pictures. 

Additionally...

  • 16.3% had virtual tours.

FMLS, one of our local Multiple Listing Services in the Atlanta, GA area, allows 12 pictures and a virtual tour.  Entirely too few agents are taking advantage of those capabilities. 

Virtual tours can be had for almost nothing... those aren't the best solution, but at least they are something.  And pictures are easy to shoot.  There is no excuse for having no pictures... or anything less than a half dozen for a single family home.  Granted, some agents aren't very good at taking pictures... but it isn't terribly expensive to hire a photographer.  Heck, I spent 10 years as a professional photographer and I still hire out the photos for some of my listings because they can shoot them better than I can. 

I know the reasons why many listings don't get the promotion they deserve... it's money and time.  Truthfully, it is embarrassing.  Too many agents don't want to spend any money or time on their listings for fear that they won't sell... talk about a self-fulfilling prophecy...  If the properties aren't well promoted, they won't sell. 

I believe in having a full complement of quality pictures, as well as a virtual tour... and videos... and a full website.  And I believe that EVERY listing deserves that kind of promotion. 

I'm adding custom signs to the mix now...

Posted by

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

I'd love to hear from you...

DeliciousDiggRSSOn TwitterFaceBook

Email Me

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate General Information
Location:
Georgia Gwinnett County Lilburn
Groups:
Photography
Tips tools and technologies for today's REALTOR
Posts to Localism
Tags:
marketing
seller
gwinnett
business of real estate
lilburn

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
370,236
Bobby LehmKuhl
4 Malibu Real Estate - Malibu, CA
Exceeding Every Clients Expectations. Every Time.

Lane, you are so right. Why would you even represent a property if you are not willing to promote it to sell. It seems kind of funny, but the statistics tell the truth. Thank you for sharing.

May 31, 2009 04:56 PM #1
Ambassador
700,722
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Lane - our TMLS just passed a requirement that you MUST have at least 3 photos with your listings.  Thankfully.  As you said it is somewhat embarrassing...  You have good numbers with over 52% of your listings having over 10 images.  I'm curious now as to how we compare.  I was surprised at only 16% are doing VT...

Jun 01, 2009 02:33 AM #2
Ambassador
890,930
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Bobby - Some agents think that he who dies with the most listings, wins...

L & P - I was surprised that only 52% have 10+ images...  and also surprised that the VT number was that high. 

 

Jun 02, 2009 05:27 PM #3
Rainer
123,477
Michael Cole
CPG Tours - Orange, CA

Hi Lane,

Great post, and very interesting data. Research clearly shows that listings with more photos far out-pull those with only a few. I too am surprised at how high the VT usage is though. Most of the numbers I've seen put it at around 8%-12% on a national level. However, if someone is using a VT, I can certainly see why they might want to minimize the number of photos in their MLS.

Thanks for sharing.

Jun 04, 2009 12:44 AM #4
Ambassador
890,930
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Michael - I see very few listings with a VT that haven't maxed out their pics. 

Jun 04, 2009 02:17 PM #5
Rainmaker
571,768
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Lane,  You're preaching to the choir here !  As an agent I am embarrassed by the lack of quality pictures !

Jun 05, 2009 02:29 AM #6
Ambassador
890,930
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Bill - I know that the agents here are the choir... but the consumers that are finding their way here might find this a useful measure of their agent...

Jun 07, 2009 03:19 PM #7
Rainmaker
314,087
Monique Combs
Royal Shell Real Estate - Bonita Springs, FL
Royal Shell Real Estate - Monique Combs

Lane~I agree completely. Pictures are so important. if you can afford to I recommend a professional photographer.

Jun 08, 2009 11:46 PM #8
Ambassador
890,930
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Monique - I used to be a professional advertising photographer... and I still hire pros sometimes. 

Jun 10, 2009 05:08 AM #9
Rainmaker
799,019
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Lane - If there are no pictures to represent the property for sale, what information can the buyers agents, or buyers obtain from the listing?  A picture, and better yet, a virtual tour, can show enough to potential buyers that will attract them to the listing.  I am always suspect of listings with no pictures - I wonder if they must be in bad condition and the listing agent doesn't want to show the property in a negative light.  It would be very time consuming to have to actually drive to every listing that has no pictures to preview the homes, and could be a huge waste of time for everyone.

Jun 12, 2009 09:38 AM #10
Ambassador
890,930
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Troy - Since most listings have lame descriptions, not much info to be had...

Jun 18, 2009 04:07 PM #11
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
890,930

Lane Bailey

Realtor & Car Guy
Ask me a question
*
*
*
*
Spam prevention

Additional Information