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FREE stuff!

By Jim Lee, REALTOR, CRS, ABR

Real Estate Agent with RE/MAX Shoreline New Hampshire & Maine

June 01, 2009 01:19 AM

FREE, what a great word; it's one of my favorites.

Let's face it, almost everyone likes free stuff especially if it's real free stuff with no strings attached.

One of the most popular pages on my website, KnoxvilleHomeCenter.com is the "FREE STUFF" page.

And one of the most popular free things I give away is a copy of a free, 52 page ebook titled "450 Ideas To Help Your Home Sell FASTER!".

450 ideas to help your home sell faster jim lee knoxville tn realtor

I bought the reprint rights several years ago from fellow Realtor Wendy Jones for a very reasonable $97.00 including a custom cover with my photo and contact information on it.

For your 97 bucks (economy version $67.00, no custom cover) you get the lifetime rights to publish and print or email as many copies of the book as you can crank out with one reasonable restriction below:

"You will be able to make as many copies as you wish - as long as they are for YOUR CLIENTS, or POTENTIAL CLIENTS. (It is illegal to hand it out to the general public, or other agents)."

I've been giving away this book for several years now and it's brought me back many, many times my $97.00 investment.

Another one of my free things is a link to eNeighborhoods where potential buyers & sellers can sign up for a free bi-monthly newsletter, find out what homes in their neighborhood sold for, and several other nifty things.

I also offer free school reports comparing local schools. You can get your own free of course, from eSchoolProfile.com for your area.

And I have some more free stuff including a free relocation package, free market analysis, and a free calculator to see what your commuting costs would be; helps to choose between a close in house or one further away.

Of course the reason behind all this "free" stuff I give away is just like any other advertising; I just want someone to raise their hand to me and say I want to buy or sell real estate; contact me with the free information I ask for.

Do you have any "FREE STUFF" on your website? If not I highly recommend it to generate leads; potential buyers and sellers love it and they use mine often.

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Cindy Edwards

RE/MAX Checkmate - Johnson City, TN

CRS, GRI, PMN - Northeast Tennessee 423-677-6677

Hi Jim,

This is great. I'm going to invest in this myself. Cindy

Jun 01, 2009 01:40 AM

Harry F. D'Elia III

WEDO Real Estate and Beyond, LLC - Phoenix, AZ

Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Free is good and many people are looking for bargains. Great post and thanks for sharing

Jun 01, 2009 01:46 AM

Eric Villaverde

DoubleTree Home Inspection Services L.L.C. - Phoenix, AZ

Sign me up when it is free. I love giving away free information to my customers-It must be great information to give them

Jun 01, 2009 02:08 AM

Steve Loynd

Alpine Lakes Real Estate Inc., - Lincoln, NH

800-926-5653, White Mountains NH

Jim, You can't beat free...or as I like to say free is for me, thanks for sharing this is a great idea.

Jun 01, 2009 02:16 AM

Ann Cummings

RE/MAX Shoreline - NH and Maine - Portsmouth, NH

Portsmouth NH Real Estate Preferrable Agent

Hi Jim - love the idea of all this free stuff to give away to consumers. We all like free stuff ourselves, so it only follows that those we hope to work with in real estate do as well.

Ann

Jun 01, 2009 02:26 AM

Scott Hoen

Carson City, NV

Carson City Clerk Recorder / Public Administrator

Free stuff is just the start of the more important picture -- they have to click on a link or send you an email to get the free stuff which ends up costing them their name, email address and maybe even a phone number. I totally agree with giving away free stuff as long as you have systems in place to work the lead you generated by providing the free stuff. Automating the delivery back of the free stuff is also a plus.

Jun 07, 2009 06:08 AM

Jim Lee, REALTOR, CRS, ABR

RE/MAX Shoreline - Portsmouth, NH

Buying or Selling? Ann & Jim are the local experts

Scott, obviously they have to send me their email or mailing address to get almost all the free stuff and that sets my followup systems in motion to keep in touch.

I find most free stuff 'customers' want to be followed up with to receive periodical lists of homes meeting their buying criteria.

I get way more buyer leads from free stuff than sellers.

Jun 07, 2009 06:44 AM

FREE stuff!

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Jim Lee, REALTOR, CRS, ABR

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