Today one of my local competitors / friends showed up on Twitter I saw that there were 3 tweets promoting his website and realized he had created 3 Twitter accounts. Ok, a few people think and find ways to use more than one account.
One of his accounts used a community name and then the word REALTOR® - this is a violation of the Trademark many of us pay each year for. I know a lot of us have made the mistake or might even still be making the mistake but NAR does find these violations and they do shut the account down.
Anyway the REALTOR® I tried to help by telling him he might want to find another user name did not take kindly to my words of advice. He is positive he is not in violation...
If you are going to use REALTOR® - you can say Thesa Chambers REALTOR® (or your name) but you can not say Oregon REALTOR® (or your state)
To make this a little easier NAR has published a quick guide to using the term REALTOR® on the internet.
Some of the recent violations I have seen include
Town Name REALTOR®
If you are using REALTOR® in this manner you may want to think twice about putting a lot of time, effort and sometimes money into something that may be taken away from you. I am not telling you this to make things difficult, in fact I would hate to see all your hard work go down the drain and for you to be starting over.