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Benefits of Real Estate Staging- Stastical Support

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Home Stager with Staging Interiors, inc

As a Home Stager, in McMurray, Pa (Peters Township), I often encounter,  "Okay - I've heard that staged homes sell in half the time and for 6-10% more- but where's the supporting documents to support these statements?  Following are case studies comparing "staged" vs. "non-staged" real estate properities validating the 'added-value" staging services offer.  I often use these data points as validation to convince homeowners to stage before their first open house.
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RESA (Reas Estate Staging Association) has the most recent 2007 vs. 2008 report on the value home staging can bring to homeowners. http://www.realestatestagingassociation.com/

Mortgage news Daily.com  Mon, Jan 9 2006
according to www.StagedHomes.com, a leader in home staging services, statistics show an average of a 3% minimum increase in final sales price on homes that had been staged, versus those who had not. On a $300,000 home, that's a $9,000 increase-and well worth the home staging fees.

Kiplinger's Personal Finance,  By Pat Mertz Esswein, Associate Editor
March 9, 2007

In 2006, StagedHomes.com looked at the sales history of 200 properties staged by its members. Homes listed for sale prior to staging sat on the market for an average of four and a half months and sold within just over a week afterward. Homes listed for sale after staging sold within 32 to 42 days. In either case, the homes sold for an average of $26,000 more than expected.

A 2004-2005 survey of home owners by training company StagedHomes.com found that staged homes sold for 6.9 percent more than homes that were not staged. 

A 2003 HomeGain survey of 2,000 practitioners found that staging could increase the sales price by $2,275 to $2,841; cleaning and decluttering could add $2,093 to $2,378 to the final price.
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ROI in preparation for a home sale:  HomeGain surveyed 2,000 real estate agents nationwide and found that moderately priced home improvements, ranging from $80 to $2,800, made in preparation for sale actually yield the highest returns when a house is sold.
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Comments(2)

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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

I know that staging works.    Thanks for sharing the links, to support same.    A very valuable tool in getting a sale.

Jun 02, 2009 05:51 AM
Cathy Brosius
Arranged Smartly LLC - Saint Louis, MO
Home Staging St. Louis region

Thanks for the stats data. I also keep a record of my own home sales statistics--how quickly my staged homes sell and for what percentage of asking price. I think that can be more impressive than general national statistics for local homeowners. Hopefully it will convince them to use me also!

Jun 07, 2009 06:06 AM