Bing – Not a Google Killer but maybe offers something else unique

By
Real Estate Agent with Eau Claire Realty, Inc.

There have been a few new search engines lately and all the hype in the world doesn’t seem to add up when the engine itself doesn’t really do much (wolfram Alpha for instance) it seems nearly impossible of a search engine to actually replace Google. There have been plenty of articles talking about this topic recently but it all boils down to what you like and I like Google. I know how it works and I know what results to expect. I tried Yahoo the other week when Google was down for a few hours and I didn’t like it. I got weird results and that’s not what you want. So Bing comes a long and it’s supposed to shake things up a bit. Ok let’s see what it can do then.

Here are a few articles directly comparing Google and Bing.

http://www.techcrunch.com/2009/06/02/search-smackdown-bing-vs-google/

http://www.loiclemeur.com/english/2009/06/hello-bing-i-am-loic.html

http://www.techcrunch.com/2009/05/31/go-bing-yourself-right-now/

There are some obvious differences in the results. I don’t know if those articles cover this but Microsoft has already been caught cheating the results and not showing competitors. For instance do a search for Apple or Macintosh and they are tweaking the results and limiting what you see and to me that is petty and a hindrance. Do I want to be using a search engine that I know gives faulty results? Nope.

But one of the most important new features of Bing is the video capability. Bing provides playable thumbnails in results and is just one step ahead of Google in this area. This is the universal search that everyone in the SEO world has been talking about and Bing is doing it now. There are some interesting consequences of this that are detailed below. You might want to be an adult to see what I mean.

http://www.techcrunch.com/2009/06/01/badda-bing-indeed/

An interesting test of the video aspect is to perform a local search for video and see (if you are doing video) where your videos stack up in results.

Overall I see Bing as a good thing since it will force Google into coming out with new features but I don’t see it replacing it or even taking a large market share. It seems to give similar results so trying to focus on Bing for SEO seems pointless. Who knows what the future will hold though.


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Comments (10)

Chip Jefferson
Gibbs Realty and Auction Company - Columbia, SC
Interesting that I rank the same on Bing as I do on Google with my keywords. It holds 2 and 5 on both.
Jun 03, 2009 03:20 AM
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

Yeah thats what I noticed too. Its really similar. That I guess is my point in why would I switch when I already know Google well?

I think its going to speed up Googles work on video results which will be interesting to see. Overall I see it fading away like Live search or the zillion other search engines that no one really uses.

Jun 03, 2009 03:23 AM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Shane, this is interesting but, personally, I don't care about the video indexing as I can read information faster than I can watch a video and when I search a topic, I just want the information now.

Jun 03, 2009 05:38 AM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor
Hi Shane ~ I'm disappointed in my own rankings on Bing. For some search terms where I've got excellent Google placement that drives a ton of traffic I can't even find my site on Bing. Humph. And truth be told for a couple that I looked at the Bing results don't even make sense - all sorts of irrelevant sites are very high in the results. That being said I am all for search engine variety so I hope it takes off. Liz
Jun 03, 2009 12:32 PM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor
Ok - I just had my first site visit compliments of a Bing search. It will be interesting to see how many searchers come via Bing. Liz
Jun 03, 2009 03:28 PM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

I read a preliminary report that said Bing was fairly good (considering) - I guess time will tell.

Jun 04, 2009 01:25 PM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Laura- I tried same - I'm 1, 2, and 3 on Google, and 2 and 4 on Bing. I was sad to see an unrelated site show up as #1 on Bing - Makes me wonder how good this "Bing thing" works.

Jun 04, 2009 01:28 PM
Sam DeBord
SeattleHome.com -Coldwell Banker Danforth - Seattle, WA
Seattle Real Estate Broker
I'm supportive of Bing, only in that we need competition in the market to keep Google honest. Oh, and maybe you ought to put a slightly more clear disclaimer on the "might want to be an adult" link. MSFT can't possibly think that's okay, at least require someone to click through. That alone could make me a big Google fan.
Jun 11, 2009 06:19 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Shane, I'm always suspicious of anything Microsoft does - you already pointed out their bias against Mac searches. Google is impartial, so is Yahoo. They aren't in the computer business.

I do agree that competition is good because it will make Google even better.

Sharon

Jul 14, 2009 04:00 AM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hey Shane! What do you think of the Microsoft - Yahoo deal? What does it mean for each do you think?  Miss your posts!

Liz

Jul 30, 2009 03:44 PM

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