There have been a few new search engines lately and all the hype in the world doesn’t seem to add up when the engine itself doesn’t really do much (wolfram Alpha for instance) it seems nearly impossible of a search engine to actually replace Google. There have been plenty of articles talking about this topic recently but it all boils down to what you like and I like Google. I know how it works and I know what results to expect. I tried Yahoo the other week when Google was down for a few hours and I didn’t like it. I got weird results and that’s not what you want. So Bing comes a long and it’s supposed to shake things up a bit. Ok let’s see what it can do then.
Here are a few articles directly comparing Google and Bing.
There are some obvious differences in the results. I don’t know if those articles cover this but Microsoft has already been caught cheating the results and not showing competitors. For instance do a search for Apple or Macintosh and they are tweaking the results and limiting what you see and to me that is petty and a hindrance. Do I want to be using a search engine that I know gives faulty results? Nope.
But one of the most important new features of Bing is the video capability. Bing provides playable thumbnails in results and is just one step ahead of Google in this area. This is the universal search that everyone in the SEO world has been talking about and Bing is doing it now. There are some interesting consequences of this that are detailed below. You might want to be an adult to see what I mean.
An interesting test of the video aspect is to perform a local search for video and see (if you are doing video) where your videos stack up in results.
Overall I see Bing as a good thing since it will force Google into coming out with new features but I don’t see it replacing it or even taking a large market share. It seems to give similar results so trying to focus on Bing for SEO seems pointless. Who knows what the future will hold though.
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