I am kind of wondering what needs to be done in this market. I have read many blogs and understand that you need to keep doing it all, newspaper, real estate guides/booklets, radio, billboards and yes, cannot forget the internet.
I basically use the internet for the majority of my marketing. I feel you need good search engine placement and I think I am doing pretty good in that area and I do get leads from it. I have my own main website (http://www.Searcy4Sale.com) and several others that I link back to each other.
I am also doing individual property websites like http://www.8KingCircle.com and all of these link back to my main website. I like doing these individual property sites because I can showcase many photos and get a lot more information out there. Also, it is easier to do an ad in the paper and give a brief description and then add the web address. This will save on word count. I even had a customer that uses the house as a rental and he sent rental prospects to the site to look at before he spent his time showing it. That seller loves it and so do my other clients.
A am still doing the normal newspaper and real estate guide advertising but on a reduced size. As long as they are out there, I feel you need to have some kind of presence. I have read and attended conferences that said eliminate half of your print advertising expense and put in the internet marketing. I have done that but feel you still need to be there, even if it a small part.
I used to do newsletters and was big on post cards. I stopped that a few years ago and wonder if that was a mistake. With this type of marketing, it takes consistancy in order for this to pay off.
I would like to know what are you doing in this market to keep new business going. I am in rural Arkansas about 50 miles North of Little Rock and have about 20,000 population in my town and about 50,000 in the county I operate. I know there are some things that I would need to do different if I was in a larger area but would like to know what you are doing if you are in a similar market size. We have over 100 agents after the same business and you have to be different but effective.
Also, are you using social networking and how are you using it. I joined facebook several months ago and the agents I have seen on there mostly brag about what they are doing and I had to hit "hide" on some of them. My wall was filling up with that they were telling about and got tired of that. I started out doing that also and some may have hit "hide " on me also. Now I have come to the conclusion, everyone does not want to hear that I had a closing today, I had 15 showing with the prospect etc.. Yes, you may say that you want everyone to see that you are working but if they hit the "hide" button, then they won't see you at all unless they actually decide to look at your wall. I want to use it as a vehicle of giving helpful ideas and suggestions that I have had experiences with. Let them come to the conclusion that I am a professional instead of me telling them that I am. That's my thoughts on that, what are yours?
Thank you in advance for your thoughts and ideas!
My name is Larry DeGroat and I am a Realtor at Realty Professionals, Inc. in Searcy, Arkansas 72143 and I sell new homes, existing homes, commercial property, farms and land as well as manage and own rental properties. If you are looking for real estate for an investment or a home, I will be glad to assist you! You can call my personal cell number at 501-278-7659 or e-mail me at Larry@Searcy4Sale.com. Visit my website at http://www.searcy4sale.com if you are looking for Searcy homes for sale or other areas.