All "Print" is Not the Same
So-called "experts" lump all print into one category and then bluster that Print Is Dead. The facts tell a different story. It is true that newspaper readership has declined 18% since 1994*. However, the audience for magazines has increased, even during the period when the Internet became popular. From 1994 until 2008 the readership of magazines increased from 166 million to 188.9 million, a gain of 13%.**
That's because magazines deliver targeted content to a target audience. If you're interested in reaching active homebuyers and sellers, Homes & Land can help.
Sources: *Newspaper Advertising Association of America 1994 - 2007
**Mediamark Research Inteligence 1994-2008