Why Internet Marketing Matters by Miguel de Arcos
By Miguel de Arcos - Commercial Real Estate Brokers who don't embrace digital marketing simply cannot effectively serve their clients in today's market. While there are certainly many factors that must come together to successfully culminate a transaction, there is no denying the value of visibility and exposure when selling or leasing commercial real estate. I'm always amazed at the number of brokers who have yet to embrace the internet as a strategic part of their marketing plans.
Given that there is no better way to position and/or present an investment or leasing opportunity to a targeted market, I don't understand why clients don't screen brokers for the strength of their online presence and web savvy. If your broker isn't leveraging a robust online strategy to your benefit then I would seriously question what type of representation you're receiving. If you're a principal trying to determine which broker to hire, you shouldn't care nearly as much about what firm a broker works for, but you should care very much about how aggressive the broker is in his/her marketing initiatives.
If your broker isn't on CRE-Advice.com, Twitter, MySpace, Facebook, LinkedIn, YouTube, and other social networking sites like FREJLink.com then you may want to think twice about who you're using. Want to see how I stack-up on the web? Just Google me and you'll see what I've been referencing in this post...
Miguel de Arcos
www.svnFlorida.com
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