Angie and I spent a good portion of the first segment talking about YEO and it's origins here on ActiveRain. Her take on the segment: "Jeff Turner coined one of his taglines by accident in a blogpost he wrote for Active Rain…SEO vs. YEO. Although Jeff admits that SEO (Search Engine Optimization) is important, he purports that YEO (You Engaging Others) is by far the most essential factor in developing good content and relationships. If you focus on interesting conversations with others, you’ll likely win in all directions."
I thought I'd share the archives of those conversations with you here.
Segment 1: Jeff Turner Talks YEO vs. SEO