Vacant Staging - How it works

Home Stager with Southern Staging & Redesign

Vacant Staging - How it works

I get a great many inquiries about staging vacant houses and how it works. These inquiries can be either from real estate agents or home owners that have vacant property and are considering having the property staged so that it will show better.

Most people think that you just put a few pieces of furniture in a house and some hand towels in the bathrooms and that's all it's about. Well, it 's a good bit more than that.

It's usually a 4 step process starting with an initial consultation with a home staging professional reviewing the home, taking photos, drawing diagrams and taking measurements on every detail needed to complete the job. This is when budget and goals are discussed with the home owner.

Once the home owner decides to proceed, the professional consultant meets with a furniture rental company with which they have a good and reliable working relationship and often receive a discount that they can pass onto their client. Then the pieces that best suits the home and the sellers budget are chosen. Most furniture rental companies require a 2-3 month minimum rental contract and the monthly rental fee is paid directly to the rental company

This is where most people think that the job ends ......not so. The day that the furniture is to arrive at the property, the consultant and their assistants meet the rental movers and direct where all of the pieces are to be placed. The consultant then starts adding tons of additional accessories in the form of bed linens, wall art, plants, trees, table decor, pillows, throws, light furniture, knick knacks and materials. These touches create the emotion, the feelings of the house and what turns the house into a home. This is where the professional home staging consultant shines, creating the emotional connection points that draws a buyer into a room so that they will linger a little bit longer and begin to start imagining this as their home. A monthly rental fee of the accessories is paid to the staging company.

A few days before the house is to close in escrow, the home stager meets the furniture rental company again and spends the day de-staging the home.

What all this boils down to in dollars & cents is a staging service fee, a monthly furniture rental fee and an monthly accessory rental fee. The cost is usually anywhere from 1/2 to 2% of the asking price and based on the size of the house and number of rooms that are to be staged.

This is usually the place where the owner suffers from sticker shock, but be reminded, statistics show that a vacant home takes twice as long to sell than a furnished home and we all know that in this real estate market, that can be a long time.

This is an investment in selling your house, not an expense. Making extra mortgage payments while the house sits on the market....that's and expense.

Let us help you sell your vacant property faster and for more money with professional home staging.            770-251-0608 home/office

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Southern Staging & Redesign


Newnan Home Stager

Professional Home Stager Servicing Newnan, South Atlanta, Fayetteville, Fairburn, College Park, Tyrone, Peachtree City and LaGrange, Georgia 

We Turn A Sellers House Into A Buyers Home

Comments (9)

Nancy Robertson
Signature Style Staging - Dallas, TX

That sums it up quite nicely, Nan!  Thanks for posting.

Jun 05, 2009 04:03 PM
Nan Johnston
Southern Staging & Redesign - Newnan, GA
Southern Staging & Redesign

Thanks Nancy, most people are quite shocked at all the work and monitary investment that is involved for one to stage a vacant home. 

Jun 06, 2009 05:17 AM
Kate Jahnson
Home Stage Home - West Linn, OR
Home Stager

Nice post Nan.  Realtors and clients forget that we have to de-stage as well.  Beautiful picture too!

Jun 06, 2009 11:54 AM
Diego A. Perez
Connecticut Lawn Painting - Wilton, CT

Thanks Nan, Very informative

Jun 10, 2009 11:35 PM
Anne Vigneri
CASA VERO Staging & Redesign - Albuquerque, CA
Serving the Mariposa California

It can be a tough sell smetimes,.. when the first question out of an agents or homeowner's mouth is... HOW MUCH?".. 

I give VERY broad verbal estimates.. I always remind the client that the cost INCLUDES everything!.. A big part of the "everything" is the moving out !.... AND... EXCUSE ME,,, BUT.. what a homeowner is paying for goes well beyond the "physical" activity that takes place in the home... They are paying for your BRAIN and your talent and your training !...

Jun 20, 2009 06:08 AM
Nan Johnston
Southern Staging & Redesign - Newnan, GA
Southern Staging & Redesign

Amen Sister!  Preach On!  Sort of like when a seller wants to know how an agent earns their commission.  Right?

Jun 23, 2009 08:47 AM
Durham, NC

Good article.  I always refer to my "Design Plan" in conversations with the seller/agent so it is clear that this is more than unloading a truck and making a bed.

Jul 27, 2009 08:59 AM
Nan Johnston
Southern Staging & Redesign - Newnan, GA
Southern Staging & Redesign


I like that plan....I think that I will be using that more in my conversations.

Jul 31, 2009 02:03 AM
Mary Lou Teague
Home Style and Staging Knoxville. TN

Lots of information, thanks for posting..."design Plan" great job..

Jan 27, 2010 10:34 PM