Facebook is one of the most hyped web service/platforms right now. Many people have already found Facebook to be a valuable addition to their web marketing strategy. Why? Because Facebook social networking can effectively connect you with potential clients, with no cost and minimal effort. Consider using Facebook as a tool for:
• Marketing to new clients
• Protecting your brand
• Testing out marketing ideas
• Measuring impact of your marketing
Think of it as an “addition” to your prospecting. As you connect on a consistent basis with your past customers, sphere and clients you are probably doing this with phone calls, emails and postcards. Here is a stat from the recently released 2009 REALTOR(r) report on technology usage.
Facebook is an easy addition to your process. Do you prospect on a regular basis? Doyou try to connect with people in your sphere every day? Normally we use email, phone calls and print. Now you can find them on Facebook and make them your friend. You can write on their wall and comment on their milestones, an easy way to prospect. It can become a regular prospecting tool. If you update your status once day, make it a mix of fun and business. Think of it as the online cocktail party. You wouldn’t walk around a party asking everyone to list and sell, but you would network. That is what Facebook is for. People who are your friend will now see your daily updates. If you educate, and talk about real estate and have some fun you will be a connection they can count on for.
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