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Even in a down economy, we think strong advertising is paramount

By
Services for Real Estate Pros

My team has always believed in strong advertising. While it is wonderful that people blog, and have a cool website, one cool website, it is not enough. Our clients deserve more. Plus, our community deserves our best efforts, and promoting and growing our team's business is very important, both on a local scale, and nationally.

Here are our initial summer ads and efforts:

  • We have taken out a full page ad in the Real Estate Book for the next six months.
  • We have bought the full page inside cover of the Sandpoint Guide: Relocation Guide.
  • We have one-minute ads running during drive times on KPND, K102, and KSPT Talk Radio for the summer.
  • We are the exclusive REALTORS® for Homes.com, including page 1 placement for over 150 keyword placements, including the terms "Sandpoint Real Estate," "Sandpoint," "Sandpoint Idaho," and many, many others. This is bringing in about two-three leads a week and more. You will see the ads as Homes.com/SandpointID on the right side of the first page of any search term.
  • Our websites are appearing as follows:

Keyword                            Website                                                Page Placement

Sandpoint Real Estate         www.SandpointID.net                                           2
Sandpoint Realty                www.SandpointID.net                                           1
Sandpoint Realty                www.RealtySandpoint.com                                     1
Sandpoint Realty                www.RealEstateSandpoint.net                                2
Realty Sandpoint                www.RealtySandpoint.com                                     1
Real Estate Sandpoint         www.RealEstateSandpoint.net                                2
Sandpoint MLS                   www.SandpointMLS.net                                          1
Sandpoint Realtor              Top of page, bottom of page and www.SandpointRealtor.com on page 1
Sandpoint Realtors             Top of the page, and www.SandpointRealtors.com on page 1
Sandpoint Homes               www.RealEstateSandpoint.net                                 2
Sandpoint Waterfront          My ActiveRain Real Estate Blog                               1
(By the way, according to ActiveRain, I am the fifth highest ranked REALTOR in Bonner, and Rick is #2, and am 48th in the state)
Sandpoint Waterfront          www.SandpointID.netN.Idaho-Waterfront-Blog.html    2
Sandpoint Waterfront          www.WaterfrontHomesSandpoint.com                       2
North Idaho Waterfront        www.SandpointID.netN.Idaho-Waterfront-Blog.html     1
North Idaho Waterfront        www.WaterfrontHomesSandpoint.com                        2

  • We have nine scheduled open house events, wine tastings, and several charities for each weekend day this month, plus my regular radio shows, and are getting great page placement for over sixty other keyword terms.
  • As the author of Passion for Wine published by Hastings House in 1997, one of my accolades is that I have a bit of wine knowledge. Using that, I have purchased some elite wines for two wine tastings by invitation only for showcasing two of our best homes, one on the water, the other a grand in-town listing.

These are our efforts on how we are promoting our business, and helping to make our Sandpoint Real Estate market grow.

Gary and his team specialize in waterfront properties in Sandpoint, IDahoAs usual, my promise is to work 24/7 for my clients, and always be available, not only in areas of real estate, but in mentoring new businesses, finding the right schools, and helping with your job search in this place, your new home.

Gary Lirette, REALTOR® Tomlinson Sandpoint Sotheby's International Realty

208-610-1384
800-282-6880
gary.lirette@sothebysrealty.com

To learn more about our area, visit one of our 50 websites:

www.SandpointID.net

www.RealEstateSandpoint.net

www.WaterfrontHomesSandpoint.com

www.SkiSchweitzer.net

www.RealtySandpoint.com

 

Tomlinson Sandpoint Sotheby's International Realty

Scott Hoen
Carson City, NV
Carson City Clerk Recorder / Public Administrator

Good job on the search engine placement -- single property websites and listing syndication can help you too.

Jun 11, 2009 06:27 PM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Gary,

Sounds to me like you have it wrapped up pretty good.  Do you host client parties every quarter?  They seem to work very well for my office.

It's a Good Life!

Fran

Jul 25, 2009 11:15 AM
Anonymous
Just me - Gary

I have had a few client/friend parties. Since I am a certified chef and wine writer, our attendance has been impressive in Sandpoint and North Idaho. I believe Dan McLaughlin has had the best of these get-togethers. The cost is considerable, so taking that into the equation, I have opted to put over $40,000 in the last four years into events that promote our community. For instance, in the upcoming Festival at Sandpoint music festival, I am contributing  over $1,000 in roasted elk for the Vintner's Dinner.

I know I should make more of my time and effort go to self promotion.

Maybe next year.

G

Jul 26, 2009 08:59 AM
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