Stop YELLING at me!

By
Real Estate Agent with Century 21 Results Realty

This is a simple question... I have asked it before and the answer has always been a resounding "because that is how we have always done it."  What am I talking about?

Why is it that MLS entries are ALL CAPS?

It doesn't make sense.  It is common knowledge that ALL CAPS is the www version of yelling.  And it isn't like this is a new thing...  Even back in the days of BBSs (Bulletin Board Systems) that we had to dial into, ALL CAPS was yelling. This isn't a new etiquette. 

I have talked to agents, brokers, admin people... and none of them know why... they all type in ALL CAPS when they are putting stuff on the MLS, but they don't do it otherwise... in fact, many of them think it is rude.

So, why YELL at buyers?

Oh those many (less than 5) years ago that I got into real estate, my office support person typed in my first listing in ALL CAPS.  I asked her why.  I went back and changed it.  At my request she was quite willing to not type in ALL CAPS, but I was the oddity. 

Strangely, I had a buyer contact me BECAUSE I didn't have descriptions written in ALL CAPS.  As most of us agree, it is more difficult to read a paragraph written in ALL CAPS.  Further, it makes it quite difficult to stress some feature of the property.  Everything all blends together. 

Let's start a REVOLUTION...

We can produce the listings that stand out.  By putting the CAPS where they belong, altering the leading picture to NOT look like every other home, and writing descriptions that don't read like every other listing on the market, we will be unique.  I think that most buyers would respond to NOT being yelled at while looking for homes. 

 

I'd love to hear what you think, especially if you are a buyer or seller.  Does it make a difference?

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Rainer
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Marcy Eastham
Town & Country Realty Corvallis Oregon - Corvallis, OR

Our MLS entries aren't all caps.  I've seen that in other markets and I agree -- I hate it!  My theory is that back before computers someone's typewriter at the MLS broke and they could only type in all caps.  The next person hired at the MLS saw that the listings were in all caps, so they did it that way.  And so on.

It can change. Someone just needs to do it!

Jun 09, 2009 08:03 AM #1
Anonymous
Patty Keller, AnotherME Virtual Assistants

No yelling here!  You'd think a "technology based" online system like MLS would know about the all CAPS and YELLING thing by now!  Maybe you should yell at them.

Jun 09, 2009 09:57 AM #2
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Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Back before the internet was huge, our Board required all remarks to be in capitals.

They don't any more and I still see agents do it and then use them in blogs etc.

Not good.

But, it use to be required in Ann Arbor Area MLS.

Jun 09, 2009 10:50 AM #3
Rainmaker
342,804
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Lane ~ I'm no fan of all caps and another one of my peeves is unnecessary initial caps Such as Descriptions Written Like This. Ugh! What on earth possesses somebody to spend the extra seconds to do that?  My CMA program imports the MLS description and I curse as I edit the inital caps out.

Liz

Jun 09, 2009 01:34 PM #4
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Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

You have a way of vocalizing little things that erck a lot of us.  Good post.

Jun 10, 2009 12:27 AM #5
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Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Marcy - I think that Missy hit it... and people fear change.  Since that is how it was...

Patty - It is the agents, not the MLS.  Unless they can find a way to filter the inputs. 

Missy - You'd think that after a while they might notice... 

Liz - I think there are some folks that just don't remember elementary school grammar. 

L & P - Thank you.

Jun 10, 2009 05:12 AM #6
Rainmaker
413,289
Andrew Monaghan
The Monaghan Group - Glendale, AZ
CRS, GRI, EPro Associate Broker

GREAT POINT. I FIND THE AGENTS THAT WRITE IN ALL CAPS END UP WITH A DESCRIPTION THAT IS UNREADABLE AND REFLECTS POORLY ON THEM.

Take a basic English writing class at the local community college.

Nov 29, 2009 03:36 AM #7
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Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Andrew - The only problem with writing classes is that they don't like the way I write...  ;^ )

Dec 01, 2009 10:04 AM #8
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