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Ten Tips for Growing Your Blogging Community

By
Real Estate Broker/Owner with Broadpoint Properties Cal BRE #01324959

Many of you who have happened on this post are probably already savvy bloggers. But, I stumbled upon this list of 10 tips for growing your blogging community in Susannah Gardner and Shane Birley's reference manual, Blogging for Dummies. Whether you are an expert or a "newb", you may like to have a read:

  1. Write. Garner states, "If you're writing actively in your blog, do the same thing in the comments you get on your posts by joining the conversations that start within the comments."
  2. Reply. Always reply to questions that are asked of you--either via email or in the comments.
  3. Visit and Participate.Garner suggests that bloggers join other communities that are related to the topic areas of your blog. In your comments on blogs in other communities, you may mention your site, but be sure to make your comments relevant to the topic at hand.
  4. Add Guest Bloggers.If you have regular visitors, you may like to invite them to write "guest blogs" on your site.
  5. Try Email and Newsletters. If you offer email delivery of some of your blog content, you may be able to attract readers who are not as technologically savvy.
  6. Track and Customize. Make note of which posts get the most comments. What do readers like? What are they interested in discussing? Knowing the answers to these questions can help you in generating additional blog posts.
  7. Develop Solutions. Pay attention to your blog community and be aware of the problems encountered by visitors. Attempt to be a problem solver.
  8. Check Your Code and Software. Make sure that your blog is accessible to all users. This means that it needs to work in all browsers, not just Safari or Internet Explorer.
  9. Have Contests. People love contests. If you are not generating enough traffic, run a contest. Offer free stuff.
  10. Ask Your Readers. Periodically write a blog post that asks your readers' opinions--like an opinion poll. A post like this may give you ideas for future posts, and could also generate additional readership.

The truth is that I am a bit of a "newb" to blogging. In my limited experience, I have been very surprised by the comments on my posts. Some of the posts that I thought would be "dogs" got the most comments. While some that I prepared very deliberately had little feedback. I have not offered a contest yet . . . maybe I'll try that sometime soon!

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Comments(10)

Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Melissa, it's interesting to see which posts get the most clicks and views. As you say, I am frequently surprised.

Jun 09, 2009 03:37 PM
Wanda Thomas
Montana Homestead Brokers, Broker, CRS, GRI, SFR, RN - Billings, MT
Billings Montana Real Estate

Hi Melissa--second time tonight that I am reading about email newsletters working with blog content, I may have to figure this out.  What code/software should a person have to be more universally read?

Jun 09, 2009 03:40 PM
Monika Depalo
GAFF'S REFERRAL'S INC. - Port Orange, FL
REAL ESTATE Agent/Stager

Your blog was easy to read and informative.  Thank you for the post.  I agree it is like trying to predict the weather what blogs do well and which do not.  That kind of makes it fun and unpredictable!

Jun 09, 2009 04:17 PM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Melissa - Very interesting post and if I could get more comments to my blogs as much as I post my points would look very similar to (Lenn Harley)!

Vegas Bob

Jun 09, 2009 04:21 PM
Billie Hillier
http://702IsHome.com - North Las Vegas, NV
Savvy Home Realty Solutions

Great post - - -I just asked "readers" what they would like to learn more about - helps me figure out blog content on the days the juices aren't flowing.

Jun 09, 2009 05:01 PM
Debbie Walsh
SHAHAR Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Great post Melissa-good job!

 

Jun 10, 2009 12:35 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Eleventh Tip: Reread for typos. Just reread this point and found two typos! Yikes. Apologies to my readers.

Jun 10, 2009 08:23 AM
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Great tips. One of my favorites is tracking - when I know what posts really interest people, it helps me figure out what to write!

Jun 14, 2009 03:29 AM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Melissa, good ideas, thanks for posting.  Here on AR, it's easy to get comments because of the active community and the points awarded for participation.  However, it's much more difficult to get readers if you host your own blog.

Jun 14, 2009 02:12 PM
Scott Hoen
Carson City, NV
Carson City Clerk Recorder / Public Administrator

I like that you put write as number one -- contribute first!

Jun 15, 2009 12:29 PM