Real Estate Online Marketing: Pay Per Click #1

If you are not on page one but want to get eyes on your website, there are a few things you need to do BEFORE investing any money in Pay per Click for your Real Estate Marketing.

First, you MUST have a good landing page.

What's that you say?

A landing page is where you are going to send people to with your advertising and it is composed of exactly 2 things:  1) An irresistible offer and 2) A lead capture form

The page should have exactly one purpose and that is to get the prospect to fill out the form to get whatever it is you are offering.  You could offer a "special report" or you could offer a special "white paper".

HERE is a great example of a "landing page".  Notice that it is highly targeted AND it has one purpose... to capture the prospects information.  Once they fill in the form, the prospect is given what is offered.

Once you have the "offer" and lead capture form set up, now all you have to do is DRIVE traffic to the page and the simplest way to do that is with "Pay per Click" advertising.

Here's the way pay per click works:

You set up an ad that is targeted for your offer or landing page.  Then you place a bid saying how much you will pay for someone to click on the ad.  When the prospect clicks the ad, they are taken to the webpage you want them to go to.

Again - that web page MUST have an offer for SOMETHING that they can fill in a form for.  If you just take them to a web page that has your listings, you are wasting your money and you will spend and spend and spend and won't get anything for it.

Google Adwords is the #1 online Pay per Click sevice and has millions of advertisers and generates billions in revenue for Google.  It has a learning curve but once you get the hang of it, it's pretty easy to use.  It is free to set up an Adwords account and you can set one up HERE. 

Just look on the left hand side of the page and click sign up now.

Now - before you go settting up ads and bidding on keywords, there is a LOT of stuff that you need to know that will save you a LOT of money.  Watch for my next few posts or subscribe to this blog so you can get the step by step information on how to PAY LESS but get TOP POSITIONS for your ads on Google.

I'll also be posting videos of how to set up advertising campaigns - stay tuned!