So many experts, so many opinions, so many websites. How do you make heads or tails out of it all? Easy, ignore the experts. As a blog I read recently stated, there ARE no experts (unless one of you are a Google secret agent!).
So you upload your site, copy the adress and use one of the THOUSANDS of meta tag, meta correction, meta discombobulated website that will analyze and tell you all the things you are doing wrong. In essence their message is? Your site is CRAP, you are doing everything wrong and they tell you why....
WARNING! You have to many characters in your title tag!
WARNING! Your description relevancy is terrible!
WARNING! You have too many links in your website! (this one kills me!)
WARNING! You do not have an author tag! So?
WARNING! You have 1,041 errors in your website, we can help!
WARNING! You are taking these analyzing sites far to seriously. The only reason I will use them is to make sure keyword density is not to high and there are links I do not need or want. Many successful websites are developed by Joe normal thinking outside the box. Trial and error does work, that's what I know bout SEO...