Why keep a real estate customer, after the sale?

By
Education & Training with Lois Geller Marketing Group




     They bought the house, and you cashed your commission check. "Bye, Bye”?

     Not of you have a DM brain. All successful businesses – even real estate agencies – are based on long term relationships. People know people, meet new people and can refer you. They can even become friends. Here’s a recent example.

     Pepper, our art director, bought a home from a lady named Christy. He's been happy there, and she's kept in touch with him. Last Christmas, she dropped by with a holiday plant. He invited her in, and remembered that his neighbor across the street had mentioned they were relocating to California.

     So, he called up the neighbor and made the introduction on the spot. She got the listing, and sold the home quickly.

     How many sales do we all lose because we forget to follow up with past customers? We're always on a quest for new customers, and those old ones – people who know us already - are right under our noses.

     Let’s all take a look at our databases and get back in touch with some of those past friends, and see what develops. Good luck and let me know what happens.


All the best,
Lois
loisgeller@loisgellermarketinggroup.com

Comments (2)

Gabriel Duque
Virtual Florida Tours - Miami, FL

Dear Lois,

This article really covers all the posibilitie sof this topic congratulations

Gabriel

Jun 10, 2009 09:23 AM
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Lois...Great Example of what to do that works timelessly.

Cheers, thanks for sharing :O)

Jun 10, 2009 04:09 PM