Why keep a real estate customer, after the sale?

     They bought the house, and you cashed your commission check. "Bye, Bye”?

     Not of you have a DM brain. All successful businesses – even real estate agencies – are based on long term relationships. People know people, meet new people and can refer you. They can even become friends. Here’s a recent example.

     Pepper, our art director, bought a home from a lady named Christy. He's been happy there, and she's kept in touch with him. Last Christmas, she dropped by with a holiday plant. He invited her in, and remembered that his neighbor across the street had mentioned they were relocating to California.

     So, he called up the neighbor and made the introduction on the spot. She got the listing, and sold the home quickly.

     How many sales do we all lose because we forget to follow up with past customers? We're always on a quest for new customers, and those old ones – people who know us already - are right under our noses.

     Let’s all take a look at our databases and get back in touch with some of those past friends, and see what develops. Good luck and let me know what happens.

All the best,
Lois
loisgeller@loisgellermarketinggroup.com