Since web 2.0 has become such a major part of our lives, many real estate agents have begun to overlook more traditional methods of marketing. The truth is, you need to combine the old with the new to create an effective marketing campaign that will produce you leads in the present and in the future. One highly effective and low cost way of marketing your real estate business is postcard marketing.
Postcard marketing offers benefits that you can’t achieve with any other type of marketing.
Some benefits include:
• Studies show that postcards get read 73% of the time. That is considerable higher than that of a letter.
• The response rate of postcard marketing is slightly above 1%. That means that for every 100 postcards you mail, you should expect to hear from 1-2 prospects.
• Marketing with postcards are more cost effective than other marketing methods.
• Postcard marketing is easy to test. Since it is easy to test, it will be easy for you to make changes to ensure you are achieving maximum results. Continue
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