Social Media EPIPHANY - Realtors May not GET IT until they GET IT... But they are READY to GET IT !!!

Industry Observer

From Inman News article:  THE SOCIAL MEDIA EPIPHANY
By Marc Davison, Wednesday, June 10, 2009.

Mark writes something simple but PROFOUND for Inman News today: On real estate and social media.

Mark has discovered that most Realtors think of social media as a waste of time, with a bunch of people posting meaningless comments about meaningless activities...  revealing silly useless things about themselves.  He finds that only a few Realtors dabble in Facebook or Twitter and only about 3 in 400 agents he met recently actually did social media networking correctly!

He found that once he helped them connect a few missing dots, they GOT it and EMBRACED IT!

NOW - who was it that said our greatest challenge in the future would be UNDERSTANDING technology - and that the most and best paying careers would go to the "EXPLAINERS"... Hmmm.... 


From the article, (fair use - with commentary, not a copyright violation)


...Breaking through the haze of social media confusion

The first time you receive a comment to your blog telling you how good your post was, you'll be amazed at how much time you'll find to write another one.

The first time a long-lost friend from college locates you on Facebook and coincidently happens to be in the market to buy a home, watch how fast you start "friending" everyone you've ever met throughout your life.

The first time someone posts a question on Twitter about your community and you respond seconds later with precise info that turns them into a follower, notice how your slogan -- which has sat dormant on your business card forever -- begins to glow.

It took mere minutes to get them through their haze of confusion. That's because they all really want to get it. And if your experience is that they don't get it, perhaps you haven't done a good enough job explaining it.

Read entire article at >

Inman News



On Twitter!

If you are a REALTOR and don't know what I am talking about, then PLEASE consider, in the next few years it will become almost impossible to do business by counting on meeting people who don't know a Realtor yet.  If that is what it takes for somebody to call a listing agent from a yard sign then agents who plan on making a living from SIGN CALLS are about to become an endangered species.


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An Marshall
Berkshire Hathaway - St. Augustine - Saint Augustine, FL
Your St Augustine Real Estate Consultant

I can't wait to see a result of the time I am spending with the social media.  What a celebration that will be!

Jun 10, 2009 06:40 AM #1
Dianne Deming
RE/MAX Realty Group - Rehoboth Beach, DE

THANK-YOU!!  I am one of the dinosaurs over 50 who have had a hard time GETTING the social media advantage for real estate.  You did a great job explaining it, and thank-you for the link to the full article.  I look forward to using my Facebook page more effectively from now on.

Jun 10, 2009 08:54 AM #4
Brian Brumpton
Keller Williams Boise - Boise, ID
Boise Idaho Real Estate

Lonn, I consider myself pretty tech savy but I definitely need to work on this part of my business. 

Jun 10, 2009 04:12 PM #8
J Perrin Cornell
Coldwell Banker Cascade Real Estate - Wenatchee, WA

To be effective there has to be a link between social, business and media.... credibility, name and knowledge are what you are building.

Jun 11, 2009 12:59 AM #9
Lonn Dugan
Toledo, OH

An, Dianne, Brian, Perrin:  Thanks for comments. 

A lot of what you see in social media sites seems silly and meaningless, and much of what is revealed on the personal level may seem far too personal and casual to lead to business... 

But this is the stuff of that messy thing called R E L A T I O N S H I P that trumps almost any other skill or ability a Realtor might have when it comes to converting a stranger to a prospect. 

Yes, silly, and casual... but so is most of what happens at the average real life club or organization where you might have effectively prospected in the "olden days"...  But just try prospecting there at 11 PM or 7 AM or every time you want to prospect instead of only when they meet!  

Jun 11, 2009 09:05 AM #10
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