There is a lot of information regarding which is the most important way to use social networking to obtain the biggest return on investment. In reality when we talk of social networking we are using our own time to promote our services so unless you are one of those realtors that prefer to pay to get a low quality blog that supposedly will allow possible customers to see you as something you are not we are talking about your own time.
Of course time is too valuable and most of us have very little free time to invest it in something that gives nothing back so we are all trying to get the most out of it. Barrett Niehus1 recommends the use of twitter with an automatic respond system and of course a call of action that could be related to some kind of information that the prospect will receive periodically like a newsletter, etc.
In general as Rebecca Levinson2 correctly advises the biggest problem that any blogger encounters is selecting the materials that should be addressed in the blog. You should be writing on topics that would make your possible prospects desire to read the topic you are writing about and of course she also gives a set of ideas that are really interesting about how to select your line of writing.
Once you have selected the topics that should be addressed in your blog, you have to decide which sources of information are worth following. When you read other professionals materials you can interact better with them and by interchanging ideas obtain a more valuable product.
For example everyone knows that NAR recommends the use of the Internet since around 80% of the customers start their search there. They also say that you need to add pictures of the property you are intending to sell. What NAR does not give information on is how to use these tools to optimize your return on investment.
The gist of the correct use of social networking is writing about those things that make your service really special. You need to demonstrate your prospects that you are the expert in your area. That you are willing to go the extra mile to make their properties get exposed on the Internet and sold at the best price.
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1. Barrett Niehus;" Incorporating Twitter Into a Comprehensive Lead Generation Program" retrieved from the Intenet at: http://www.brokeragentsocial.com/article.php?article_id=359
2. Rebecca Levinson; "7 ways to connect with blog comments"; retrieved from the Internet at: http://www.brokeragentsocial.com/article.php?article_id=360