Is Your Goal To Get It On The Market or To Get It Sold?

Home Stager with Sharon Tara Transformations

 Is Your Goal To Get It On The Market or To Get It Sold?

As a New Hampshire Home Stager, I understand there are situations where a sale is "needed" in a timely manner.  I understand there is a "hot" selling season and a small window of opportunity to take advantage of it.  

What I don't get....

What is to be gained with the decision to list before the house is ready?  It seems wrong that getting on the market is the driving force.

living room before


Is bad exposure now really better than good exposure in a couple of weeks?

List your home before it's ready and you don't get as many calls because the photos are not appealing. 

The showings you do get, only confirm that buyers want move-in ready. 

 All you seem to gain is days on market. 


If time is such an issue...shouldn't you be making the best of it?  

Exposing the house to buyers before it is ready is like showing up for a job interview in pajamas and slippers.  Why should you expect a positive reaction to the fact you are not prepared? 

  What's more important when selling your house,

 getting it on the market or getting it SOLD?



Comments (33)

Sheila Kennedy
J29 Project - Rochester, NY

You hit it on the head Sharon!  Why not wait a few extra days and have it show well the first time?  Doesn't make sense to me - I am constantly preaching about getting started early and giving yourself plenty of time!  Great post - hopefully people are taking it to heart!

Jun 11, 2009 03:07 PM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA

That comes out of my mouth at least once a week!  Rush Rush Rush, wait.  Let's do it right from the beginning and it will sell instead of sitting sitting sitting.


Jun 12, 2009 12:11 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Cathy:  Yes, Gary is wise and yes, let's shout.  All together now...

Virginia:  Probably more often than once a year would be better!  Thanks!

Sheila:   Keep right on preaching, eventually it has to sink in!  It just seems so obvious.

Kym:  We are all on the same page on this.  It is frustrating, isn't it!  Thanks!

Jun 12, 2009 03:14 AM
C. Bartch
Newark, OH

Hey Sharon, wise advice you've given. It's something I repeat to every client! Loved your line, 'premature listing syndrome'.

Jun 12, 2009 07:20 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Cynthia:  Thanks!  I always love to see your adorable picture in my comment section!

Jun 12, 2009 07:52 AM
Mary Fasnacht
Washington and Allegheny Counties and surrounding areas - McMurray, PA
Feels Like Home Interiors ~ Pittsburgh PA Home Staging

More sage advice, Sharon.  I continue to be surprised by the number of people who don't want to wait until they are really ready before they list.  I try to encourage my clients to not even have realtors in until everything is ready to go and ready to show.  The ones who take this advice are the ones with the best results selling quickly for a good price.

Jun 12, 2009 09:52 AM
Portsmouth NH Real Estate Agent - Rebecca Skane, Realtor®, e-PRO®
Keller Williams Coastal Realty - Portsmouth, NH

Thankfully, I have one smart seller who is taking his time preparing his home before listing, he is making some major updates, and I don't mind the wait, I am excited!

Jun 12, 2009 10:03 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Mary:  Some sellers just don't understand.  Like you said, the ones who do, have better results.  Thank you for the reinforcement!

Rebecca:  I would be excited too!  Those sellers are the best and you are lucky to be working with him. 


Jun 12, 2009 11:07 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Sharon, of course I totally concur and love this blog post.  Here's what more than one agent has said when I commented on exactly this subject...if I take the listing there is a period of time when I have to put it into MLS and since our MLS requires at least one photo...they do it.  They are so consumed with their competition beating them to get the listing that they don't see the faulty thinking.  They get those GA (gosh awful)photos into MLS and then they don't even update them IF the house gets pulled together.  I know of only ONE agent, in my area, that is confident enough in his ability to get a listing that he tells people that he won't put their signature on the listing until the house is ready.  IT'S SAD in all respects and for everybody involved! (....can you tell it's one of my BIG issues here, (-:)

Jun 12, 2009 04:33 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

It's seems people are more interested in getting it on the market, big mistake if it's not ready.  Great post!

Jun 12, 2009 04:52 PM
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Great post Sharon.  I don't know how many times I go through situations like this.  It is very frustrating.


Jun 13, 2009 08:25 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Ginger:  It seems I've struck a nerve!  I've heard that too.  They must get the photos online within so many days of listing.  I'm really impressed with the agents who are confident enough to wait until the house is ready before listing. 

Cindy:  Do it right, right from the can save stress and frustration for all involved.  Thanks.

Debra:  Misery loves company...we can all relate!  Thanks!

Jun 13, 2009 01:58 PM
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Sharon, your pictures are worth a thousand words.  I have a listing right now with wallpaper and I have been beating my head against a wall trying to get her to change it out.  This has made me rethink even taking a listing with outdated wallpaper.

Jun 13, 2009 02:26 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Marchel:  Whatever her reasons are for not wanting to change the paper...tell her that buyers will feel the same way.  Too expensive...too much work...doesn't have time...whatever her reason is, the potential buyers won't want to do it either...and they will pick another house that doesn't involve dealing with wallpaper.  Show her the pictures and ask her which house she thinks will sell faster.  Good luck, I know how frustrating it is! 

Jun 13, 2009 03:11 PM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Premature Listing Syndrome. PLS for short. I like that. A simple typo transforms it into PMS, but that would leave out the guys, and I know quite a few guys here who have a case of PLS and possibly PMS, too!

Jun 15, 2009 10:08 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Russell:  That's funny!  Thanks so much for the laugh!

Jun 16, 2009 08:32 AM
c m
Colorado Springs, CO

Excellent post! Yes, lots suffer from PLS, and there isn't a thing we can do about it!  How about when you are hired to stage AFTER it is listed, AND been photographed, and the photos don't get changed?  GRRRRRRRR

Jun 16, 2009 06:12 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Cheryl:  Thank you!  Yes, I've been there, done that.  After the staging I gave the realtor new photos to use and for months I noticed they were never updated.  What's the point?  It's maddening!

Jun 17, 2009 07:38 AM
Wendy Casey
A-List Home Staging & Decor - Surrey, BC

Sharon, you are so right.  stager's dilemma - balancing the desire for a quick listing and sale in the realtor's mind, with presenting the best photos of the property. Sometimes the stager is caught in the middle. It is the homeowner who suffers the result of rushing the process.

Jul 23, 2009 07:46 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Wendy:  If they could just stop and take a breath and make sure their ducks are all in a row first, the house could be ready before it's listed.  Thanks for commenting.

Jul 23, 2009 11:21 AM