Intro to Video Blogging

Services for Real Estate Pros with Goodtree & Co., Inc.

Summary of my presentation on videoblogging at WordCampRDU this weekend at NCCU.



The most basic question about video blogging might be: how do I get my video content into my blog? We recommend:

Video   —>   YouTube —>  WordPress

Upload your video to YouTube, grab the embed code and paste it into your blog. Make sure you paste it in “HTML” view in your WP blog.

Why not upload your video directly to WP?The answer is Search.

Search engines, and Google in particular, love video content. It is often returned above websites in a search result. Additionally, posting to YouTube gives a chance for a wider audience, better syndication and distribution.

Finally, don’t forget to use consistent tags when you upload your video to YouTube and WP.


Editing is crucial to successful video production. Let’s start with available programs that are either free or under $150.

  • PC - Pinnacle/Avid, MovieMaker
  • Mac - iMovie, Final Cut

The key things you need to be able to do with video editing are:

  • Edit sound and picture separately
  • Decide the order of shots
  • Decide the duration of shots

Those three are the biggies, but video editing has other key benefits as well:

  • Ability to add music
  • Add titles
  • Add transitions (btw “Cuts” are 95% of all transitions)


Production (shooting) can be great fun. Here are a few tips and tricks to get a good result.

A. Composition

This is how you frame a shot in camera. Consider these four guideslines:

i. No need to move the camera

ii. Web video is a close-up medium

iii. Rule of Upper Thirds - place the subject’s eyes about a third down from the top of the frame.

iv. Keep it Square - pay attention to the horizon line.

B. Coverage

Make sure you get everything you need when you shoot.

i. B-roll and cutaways help illustrate the story

ii. Use different angles to provide variety

iii. Use the “short” end of the lens as much as possible (that is, stay wide and get close)

iv. Avoid zooms

C. Interview Technique

i. The person on camera should look at the interviewer, NEVER the camera.

ii. The interviewer needs to “hold the eyes” of the subject. Be nice, act interested, smile and nod. Don’t look down at your notes.

iii. Don’t talk over the talent. It generally ruins the take.

iv. Get the subject to restate your question in their answer (”statementize”)

D. Cheap Gear

  • Tripod
  • Low cost lighting - Home Depot aluminum reflector and high output CFLs
  • Microphone

It’s also good to have a power strip, extension cord. some duct tape and a big plastic bin to keep your kit together.

E. Some Sage Advice

i. Plan your shoot in advance / develop a shot list

ii. Check your gear before you go

iii. You’re the Boss. Own it.


We also covered The Best Camera for Videoblogging, a reprise of an earlier post on this topic.


Here's a video we produced using the techniques outlined above. I took about an hour to shoot.

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To get a PDF of the slideshow, please contact me.

Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Great post - I have been doing a lot of "local" videos and just converted to a Mac and love iMovie - can edit so much faster.  I have not been checking my equipment - like cleaning the lens because I had light reflection on the dust and so forth - I have a lot of trial and error so this is a good summary for everyone.  I am thinking of a new camera so will come back and look at your link.  Thanks

Jun 15, 2009 05:57 AM
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Thanks, Kathy!

I like your video of the town fair! You should put yourself in your videos, narrate under the scenes and use some music to tie it all together.

I should have included an example in the post. I'll go back and embed it, but here's a link:

Two Minute Make-Up Tip

Thanks again for the kind words :)

Jun 15, 2009 06:08 AM
Sandra Mathewson
RE/MAX 4000 - Grand Junction, CO
Hal, Yours is one of the best, short, to the point, just-the-facts I have read. I just bought a Canon video camera and have been reading up on it for months. Thank you! for timely advice.
Jun 15, 2009 03:51 PM
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Thanks Sandra! Love to see some of your video work. Post a link!

Jun 16, 2009 12:34 AM
Travis Duncan
Aloha Properties of the Carolinas - Charlotte, NC - Charlotte, NC
Hal, this is a great post. Short & sweet with lots of content! I've just started to upload videos to youtube - I have been using, & the basic software that comes with the Flip...
Jun 16, 2009 11:16 PM
June Lewis
Northwood Realty Services - New Castle, PA
Realtor Northwood Realty - New Castle,Pa Lawrence Co 7247304571

Hal I have not read all your blog yet and have bookmarked it when I get back from a localism photo shoot.  I woulsd mlike to know if the search engines recognize slideshows made from Photobucket or smilebox ? Thanks be back in a few

Jul 16, 2009 09:41 AM