Home Stager with CASA VERO Staging & Redesign

So, some of you may remember my conflict about traveling 200 miles to stage a vacant home that had been on the market for over a year. Welll.....  

I took the job and it was really a great experience. Once the kinks were worked out, it was no more complicated than any regular staging job, which we all know is not usually "regular" anyway !  We rented a truck which turned out to be much bigger than we needed, but hey, better to have more room than you need than not enough! 

 I had one helper who drove the truck and had the muscle I needed to move stuff into the house. I drove my own vehicle and once at the house, we unloaded and positioned the big stuff and my help left that evening and returned the truck. I made some notes before heading for my motel and found a Wal-Mart in the morning to get a few odds and ends and then off to the house.

I brought my boom box with assorted CD's and cranked up the salsa and got to work. It took the better part of three days, and then I headed home with my Suburban full of the unused inventory.

That was just a little over two weeks ago. I spoke to the Realtor yesterday, and she was very pleased to tell me that the house has had THREE offers !.. IT IS SOLD !!! 

After over a year with nothing happening this was SUCH great news for all of us. The down side is that the price had been greatly reduced over the long months before the house was staged. ( A lesson here ??)

Now, here's WHY I think the house sold so quickly after being staged.. It was a nice house in good move-in condition, but it was very sterile and cold with white walls and gray floors. I can imagine the reaction of a potential buyer when first walking through the door.... Brrrrrrr...

We brought warm, rich earth tone furnsishings and LOTS of art and accessories in lush shades of deep mossy greens and rusts with deep red and gold accents. Some flat weave tribal rugs to soften the gray tile floors and we covered the dining table (which I don't usually like!) with a richly hued "arts & crafts" floral fabric for even more added texture and pattern.

The overall feeling was a richly colored, inviting and approachable home.  Exactly what was missing all that time.

So of course I am very tempted to nag any and all Realtors and homeowners who think that staging a moderately priced vacant home is a "luxury". It can make all the diiference in the PERCEPTION a buyer has of any property! And just maybe those deep price reductions can be avoided as well...

And the most interesting thing for me is that the happy result has nothing to do with the distance traveled to the job. This pleasant ending could have been just across town. Buyers everywhere NEED to feel good about the home they plan to live in !



Comments (10)

Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Anne glad that it was such a positive experience and it SOLD...woo-hoo!  No photos?  Would love to see your results.  Congratulations.

Jun 16, 2009 10:41 AM
Anne Vigneri
CASA VERO Staging & Redesign - Albuquerque, CA
Serving the Mariposa California

I know, I know,, I would love to get some pix here.. I am too lazy to figure out how to do it!.. I am feeling lucky to just be able to post !..   

I tired to send a pic of my dog to a friend the other day and she got 24 copies !..  : (


Jun 16, 2009 11:01 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Congratulations on a job well done...you made the extra effort and it paid off.  Sorry to hear we can't see any pics though!

Jun 16, 2009 01:20 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA

Yahoo!  Thanks for sharing your success and happy you did take the job!!

Jun 16, 2009 03:55 PM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

This is a great testimony to your talent and to the power of staging.

If yu would like some help on how to post photo's here on AR send me an e-mail and I'd be happy to help walk you through the steps.


Jun 16, 2009 11:40 PM
Diana Young
Staging Seattle, King & Snohomish Counties - Edmonds, WA

Thanks for sharing "the rest of the story" with us, Anne!  I'm so glad this was a positive experience for you and the seller, too!  I would love to see photos...maybe you can get some teen boy to help you with that.  My 14 year old son is very helpful with all things tech.

Jun 17, 2009 01:53 AM
Debra Valentine
Designing Details ~ Staging & Design, LLC - Bountiful, UT
Utah Home Staging for, Bountiful, Salt Lake & Surrounding Areas

What a terrific experience and outcome for you, the homeowner and the Realtor! Thanks for sharing with us.

Jun 17, 2009 06:30 AM
Anne Vigneri
CASA VERO Staging & Redesign - Albuquerque, CA
Serving the Mariposa California

I am especially pleased for the homeowner. She's a lovely retired lady who was paying two mortgages!..  She is SO relieved!..  The Realtor was very intrigued by the staging process! She had seen some of the staging shows on TV, but had no idea what was really involved!.. And now she knows that it can work !

Jun 17, 2009 11:38 AM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Everyone wants photos, I know I'm the worst, it's really tuff to match them up.

Jun 17, 2009 05:44 PM
Michael Fontana
Round Rock Home Stager Austin Home Staging - Round Rock, TX
@ The Stage Coach

Congrats, Anne!

Great pay off for the extra work (travel)!

The Stage Coach Home Staging

Jun 18, 2009 01:08 AM