Have I Got A Deal For You? Getting Your Listing Sold!

By
Real Estate Agent with Crye-Leike REALTORS® 165062

With active real estate listing inventory at all time highs in many of the nations real estate markets, builder new homes inventories offering all types of incentives, and more foreclosures that a kid in a candy store could stand...how are you getting the word out that you have the best listings for sale in your market? I just showed a seller that a new home builder is offering 5% or 3% + a ROLEX watch for agents! That is not mentioning all closing costs, buyer extras and more!

If you  were asked to raise your hand for the best deal only, your hand could not easily been seen. Best price, best product, best terms?  How can a potential buyer notice your listing before the competition's?  With real estate magazines as thick as yellow pages, real estate classifieds sections that come with a guarantee to make even insomniacs fall a sleep...How can you get your message out?  In many markets the listing inventory has doubled over last year.  In many market this seems to be true.  Housing Market Predictor  Please real answer's only! 

PS If you are doing open houses, pack a lunch, bring a good novel, and bring a canteen of water.

Posted by

James Crawford ABR, Broker Associate

 

 

 

 

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Ambassador
1,485,851
Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

Ray I thought the site was intresting.  I thought it neat to share.

Sandra You are correct, we really have to step back and ask how can we do a better job?  We all need thinking caps on!

May 30, 2007 04:40 PM #3
Rainmaker
286,747
Tina Maraj
RE/MAX Cornerstone - Fullerton, CA
Top Agent in Fullerton 2016-2018 714-403-7901

Hello Jim,

You are absolutely right. I am turning down listing for sellers that do not want to offer at least the standard commissions to a buyers agent.

May 30, 2007 04:43 PM #4
Ambassador
1,485,851
Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

Tina  In a buyer's market we need realistic sellers.

May 30, 2007 04:45 PM #5
Rainmaker
138,991
Ana Connell
G & C Properties - Burbank, CA
Burbank Real Estate Agent
Interesting site!  Thanks for sharing, no answers for you, at least not yet!
May 30, 2007 04:55 PM #6
Rainer
60,875
Daniel Lowery
1st Choice Real Estate - Jefferson City, MO
e-PRO, Broker - Owner
Thank you for sharing, I really like the site and I will be sure to bookmark it for future us, thanks
May 30, 2007 05:21 PM #7
Rainer
100,192
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
I like the comment about the Canteen!  For me, its advertise my butt off.  If that means putting up posts personally on craigslist multiple times a weak, so be it.  Gotta do everything at your disposal to get the home sold...
May 30, 2007 05:24 PM #8
Rainmaker
659,456
Randy Prothero
eXp Realty - Mililani, HI
Hawaii REALTOR, (808) 384-5645

It takes creative advertising.  A little tongue in cheek humor gets peoples attention.

May 30, 2007 06:10 PM #9
Ambassador
920,196
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Jim, I love that site. Wish it had mentioned Ann Arbor, we tend to think we're an island unto our selves. But, the home prices are dropping here too. What are you doing to be creative in the advertising of your listings ?
May 30, 2007 10:02 PM #10
Ambassador
1,485,851
Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

Ana You are more than welcome. 

Daniel It is a very good site.

Kausik I don't do a lot of advertising.  The Internet usually moves our listings.  There are too many now.  I'm going to try Craigslist.

Randy  I need to try that!

Missy It is a great site. Pricing in a market like this can be like trying to shoot a moving target.  No easy task.  YOu have to be ahead of the curve.

May 31, 2007 12:38 AM #11
Rainer
304,164
Cynthia Tilghman, Realtor® Onslow County NC Home Specialist
Kingsbridge Realty, Inc - Hubert, NC
Thanks for the tip on the site--good information there.  We've not had any success with Craig's list but hey, it's free so I continue to use it.
May 31, 2007 12:43 AM #12
Ambassador
1,485,851
Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR
Cynthia Anytime...I still think I will try Craigslist.
May 31, 2007 12:51 AM #13
Rainer
272,972
Ava Anderson
A-Z Atlanta Realty - Snellville, GA
Selling Atlanta from A-Z!
I am constantly on craigslist, almost had a property sold week after putting it on the market.  Greedy buyer and Greedy agent it didn't work.  I am offering a one day sale on a property this weekend at my open house 20k under market.  I have also offered a car no success there, no offers, no showings and the home is gorgeous with motivated sellers.  I am looking forward to seeing other responses, I've been wondering if offering mortgage payments for 4-6 months would work.
May 31, 2007 01:12 AM #14
Ambassador
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Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR
Ava  Thanks I will givbe it a try!  Why not special financing 3-2-1 buydown etc?  Call your loan officer for incentives!  Good luck!
May 31, 2007 01:20 AM #15
Rainer
272,972
Ava Anderson
A-Z Atlanta Realty - Snellville, GA
Selling Atlanta from A-Z!
Thank Jim, I will call my loan officer about that.
May 31, 2007 03:32 AM #16
Rainer
50,084
Ed DeChristopher
Fredericksburg Realty, Inc. - Fredericksburg, VA
CRS Fredericksburg VA
What's wrong with the oldtime approach; price it correctly, make sure it shows well, treat your fellow agents well, and pray.  Has there been a resurgence in sales of Saint Anthony statues (or was it Saint Joseph?).  Don't forget, bury it upside down too.
May 31, 2007 09:17 AM #17
Ambassador
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Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR
Thanks Ed!  It has been said that 92% of all marketing is price.
May 31, 2007 09:32 AM #18
Rainmaker
41,204
Mary Ann Ead
South East Arizona Real Estate - Douglas, AZ

I've started a farm beyond my database and send postcards each week. I feature a different  listing each week.

Hand adressed and siggy. The front features the property and the back has a little blurb to attract buyers or sellers. I've only started a few weeks ago. Data so far is 4 phone calls for apprx 200 cards. I thought it would work better than that but I'm not giving it up yet. Sellers really like them.

I also create a listing flyer that I leave copies of in our visitors center...pictures make it stand out among the all text menus. And Being with Re/Max I am able to create them the way I want to with my lisitngs so I get control over the ad copy. I've done one set and gotten one call. 

The best response advertizing I got was from www.greenhomesforsale.com

Oh, and I do slide shows for all my listings. IDX compliant and on my web site , www.googlebase.com

and on localism. 

I'm thinking of seeing if the office would like to do a project where we put our listings on a cd and mail them to database.

When the market picks up I figure I will be doing really well ...lol 

 

Jun 02, 2007 02:56 PM #19
Ambassador
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Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR
Mary Ann you are light years ahead of me.  Several years ago I assisted in setting up a direct target mailing that mailed from the home listed to a radius around the home.  As soon as the listened was entered, it pulled down the data and created the mailing.  It worked very well. When the home went under contract and sold... other cards went out.  Then the company was bought out.
Jun 02, 2007 03:38 PM #20
Rainmaker
41,204
Mary Ann Ead
South East Arizona Real Estate - Douglas, AZ

Jim, that could hardly be true....look at that list of knowledge in your tag list. I am, however, happy to be able to share something. :)  I recieve much more than my experience allows me to give her on AR. 

If the compnay was bought out why did those activities have to end? 

Jun 02, 2007 05:32 PM #21
Ambassador
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Jim Crawford
Crye-Leike REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR
It just did!  Since most of the marketing materials used was mine, I can still use all of it!  They dod not purchase or pay any copyright from me.
Jun 15, 2007 03:11 PM #22
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