Service, Service, Service

Real Estate Agent with keller williams vip properties

What is service to a buyer or seller?  I was taught originally you make friends with your prospects, treat them like family, hold their hand, never really become too aggressive.  Then I went to a different seminar.  It was explained to me I was in the business of selling homes, and the only way to be judged is did the seller home get sold, did the buyer get the property.  Did not matter what happened, who did what as long as the deal closed you did your job,and that is service!

My personal feeling is you need both scenarios and then more!  Truth is yes the buyer and seller are looking at the end of results of closing the transaction, but why should the experience be unpleasant getting to the result?  Closing transactions is how you get paid, what is wrong with you keeping that goal in mind as your primary objective?  I do not think there is anything wrong.

I feel the experience the buyer and seller have should not only result in a closed transaction (if that is what is best for the customer) but the client should become a "raving fan" in the process.  One of the easiest things to do to accomplish this feeling is communicate MORE with the client AFTER the contract is signed and AFTER the transaction closes!  You see the consumer understands how you get paid, but if they continue to hear from you long after they expect to what do you think that does for their home purchasing or selling experience?

We have all heard the philosophy under promise over deliver!  Easy to do.  Communication alone usually elevates the experience for clients.  Do not be afraid to let the clients know some of the suttle things you do to resolve what are everyday issues for us but not them.  What about continuous personal hand written notes DURING the transaction?  Little things make the customer feel special.  Your goal should be the customer feeling they could receive the attention and treatment you provide from no one else, and no matter how busy you are or perceived to be THEY ARE SPECIAL.

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 No matter what you are going through in life it is a temporary condition and it truly is a great life.  God Bless

Elgin Walker


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Siha Top
Top Mortgage Company - Portland, OR

I agree with your blog.  Customers will remember the experience they had with you either good or bad.  So I like it to be great every-time if I could.  I do as you do by hand-holding them through the process so they feel SPECIAL.  I want them to look back and think, "wow that was easy & I will use him again" at the same time I would want another to say, "wow that was a tough go but we got our home & he was there with us all the way, I will use him again!"  I go with my gut and not just to close the deal.  Most clients know sooner or later if you were there just for there for the close or to help them.

May 30, 2007 05:59 PM #1
Christopher Currins
CBC Home Inspections - Godfrey, IL
Metro East Home Inspector - IL.
I appreciate your philosophy. I as a home inspector feel I must treat my client with respect, both of our professions depend on building a strong, honest clientèle relationship. There is no better marketing than word of mouth. If you develop a bad " get the deal done " reputation, you will not last long in this business.
May 30, 2007 07:38 PM #2
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Good post.

Carolin Benjamin
Bob and Carolin Benjamin
The Benjamin Team
Keller Williams Integrity First Realty
Gold Canyon Arizona

May 30, 2007 08:12 PM #3
John Evarts
Classic Property Management of Santa Clarita - Santa Clarita, CA
Elgin, good to see on the rain! You probably don't remember me, but I saw you speak at one of Gene's Advisory Groups. This is a great tool if used correctly.
Jun 16, 2007 05:56 AM #4
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