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Five Online Tools For Novices and Pros

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Real Estate Technology with Content, coding, marketing, host.

1

Laptop running low on memory space because of all those photos or PDF's? Here is a cure for you. Mozy offers TWO GIGABYTES of free online data storage. Seriously, no credit card needed. Upgrades are reasonable, too. I find the free service just fine for most of my needs but you can go unlimited for a small fee.

Mozy Online Backup

 

2

Many of you know I co-host a show with Jason Crouch and now Mike Mueller and Jeremy Blanton have regular segments as well. What you may not know is we actually do (a little) planning! We use Google Docs to do our planning because we can share access and co-edit the notes. Google Docs is free and all you need is a free Google account.

Google Docs

 

3

This one may look like a shameless plug because it is! If you are not using LANDING PAGES to capture online (and offline) leads you are missing a huge opportunity. I have done ONLY online business for the last 20 years and lead capture and contact management is essential to my continuation in business - it should be yours as well. If you just give someone a link to your website how will you know they visited? What will they do when they get there? Landing pages capture information even when people don't enter it. For example you may have seen links in email that look something like http://ilandings.com/dp.php?acc=10421&vis=192892&camp=18

Broken down that tells me account holder 10421 had a visit from user 192892 regarding campaign 18

The database will tell me account 10421 belongs to Heartland Real Estate, Mortgage and Tire Care. It will also tell me visitor 192892 (entered into the database by Heartland) is Mary Smith (along with all of her details). Lastly it will tell me campaign 18 (also entered into the database by Heartland) is for information about an upcoming open house and all the related information. Behind the scenes the iLanding will also track time, date, geographic location (if resolvable) and other information passed to the server.

The landing page will store that information into a database so you know that user clicked that link in that email - then the page will capture any information you ask for and store it in the database: name, address, phone, whether they are buying - selling - or building (whatever you want) and then allow you to follow up with them either automatically or manually right through that page. It will even tell them when they responded and why you are contacting them - of course it also allows them to opt-out.

The data can be emailed to you, or downloaded in CSV format to be imported into your favorite offline CMS. Or you can have a fully functional online CMS developed exclusively for you.

Here is a sample custom landing page:
http://novationmortgage.com/quickapp.php?acc=12&vis=10911&camp=34

Coming Very soon http://iLandings.com custom work available NOW from $99.

 

4

There are tons of online tools to convert Word docs to PDF but not so many to do the opposite. Have you ever received a PDF file that you wanted to incorporate into some other work? Now's your chance UNLESS the PDF file is secured.

http://convertpdftoword.net/

 

5

Heatmapping of webpages is relatively new and something I am still experimenting with. The website I'm giving the link to will describe the purpose in more detail but essentially it looks for "visual hotspots" or eyecatching regions on your web pages. All you do is upload a screen shot and it will do the rest. Something like this:

Fen-GUI Heat Map

 

The purpose of this tool is to help you maximize the first 5 seconds of your visitors time and make sure your message is getting into their eyes quickly!

http://www.feng-gui.com

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Web/Social Developer For Hire - I code. I create. I manage. Whether you need your website to actually do something other than look pretty or one of the following services let's talk. Anyone can make a beautiful WordPress site (all the hard work is done) but few can make it work for you. , blog content, research intense reports, data reports (and accompanying charts and graphics), ebooks, presentation content, speeches, social media management, advertising scripts, or similar, let me show you what you can have.

Listen to Social Media Edge Radio weekly for powerful tips on making the Internet pay for you. Blogging, social media, and web technology with some of the most successful and well-known guests on the Web!

I started writing on Active Rain in 2006 when I was representing the mortgage industry. I am no longer in that industry and many of the older posts contain outdated information. Please do not contact me for LENDING or MORTGAGE questions but rather contact a licensed mortgage professional from your area. I have always been in marketing and branding and that is still what I do. Thanks for reading!

Comments(5)

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Terry Miller
Miller Homes Group - Tyler, TX
Miller Homes Group and Tyler Apartment Locator

I love Google docs. Thanks for all the great tips and help. Have a great week.

Jun 21, 2009 04:21 AM
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

Google docs sounds great, I am not sure how I could use it..unless. people could "sign" online.. :)

Jun 21, 2009 04:44 AM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Good stuff Ken. I ama HUGE fan fo Google dsocs. I have mnay Google forms floating around in cybersapce. If used right they are actually very simlar to landing pages in that they capture data. The cool thing is that as soon as someone completes one of my forms I receive an email so I can contact them asap. I use them to collect offers, listings, investors and students. Best thing since sliced bread.

Jun 21, 2009 06:52 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

I've used the docs once....I love the resource....thanks bro.

Jun 21, 2009 02:55 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Cool stuff.  I am a fan of several of these... and landing pages are getting closer to my heart. 

Jun 21, 2009 04:04 PM