Last month along with Teresa Meyer of Stage a Star in Cincinnati, I had the privilege of sitting in class with CSP Elite Instructor, Melissa Marro. The day begins with warm welcomes and some sharing of our lives and experiences and soon we got down to the business of the day which was to learn about the CSP elite program. Our understanding was to learn how to educate our real estate community on the importance of utilizing stagers in their marketing plan. This course is not a "how to" stage but rather helps real estate professionals gain an understanding of how staging can be added to their marketing plan and helps them to distinguish themselves as a value added, service oriented professional.
For me this course did an excellent job of explaining the evolution of real estate sales and teaches agents to become current with staging services as a viable resource for marketing their properties; not to mention that this stager/agent partnership will transform the way in which real estate is marketed and sold today and into the future.
The most important part of this course that I found particularly interesting was how it answered the question about why if most Real Estate Professionals say that they believe staging to be a crucial and an effective step in the marketing process, why are there so few agents actually utilizing staging? Well, for me, the answers are there in this program. This course answers misconceptions about home staging and offers sample scripts on how agents can respond to their client's questions and concerns.
This program helps support our industry growth as I see it. Here's one Stager that is looking forward to training my real estate community. I'm extremely confident that in doing so we (stager and agent) will gain new real estate partnerships as a result.
But I must say before I leave this blog, that I wonder now, what else could I be needing in my staging career that could benefit me and my business and should I make it my business to find out more about what's out there in the continued educational world. As a seasoned veteran in home staging and former real estate professional, I'm not excluded from and should never be without opportunities to learn and grow in this field.
Are you thinking about continued education for yourself and your business too?
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