It seems that the general opinion on dollars spent on advertising is to localize the ads for listings rather than go to the larger publications, such as the "Times". I asked the experts and the answers I received was that most of the attention, 65% of the action on a listing, comes from the actual sign on the property, with the flyer box. The next best suggestion was to go to the web. Most agents find that their clients are relying on web sites, such as Realtor.com, to find the home on their own. If this is the case, why are so many agents posting listings on the multiple listing services without the corresponding media available with a few clicks.