Advertising Dollars: Where are they best spent?

Real Estate Agent with Hacienda Home Sales

It seems that the general opinion on dollars spent on advertising is to localize the ads for listings rather than go to the larger publications, such as the "Times". I asked the experts and the answers I received was that most of the attention, 65% of the action on a listing, comes from the actual sign on the property, with the flyer box. The next best suggestion was to go to the web. Most agents find that their clients are relying on web sites, such as, to find the home on their own. If this is the case, why are so many agents posting listings on the multiple listing services without the corresponding media available with a few clicks.

Comments (9)

Tina Maraj
RE/MAX One - Fullerton, CA
Celebrating 30 Years of Real Estate Sales

Hey Patricia,

Congratulations on your first blog! You are such a great writer I know you will be great at it and have fun too!

May 31, 2007 06:53 AM
Mike Toler
CurbSide CDs - Ventura, CA you have a source for that statistic? 65%? Thats pretty amazing
May 31, 2007 07:09 AM
Ronnie Roach
PrimePay Business Services - Kill Devil Hills, NC


I don't know why Realtors are not fully embracing the technology.  I wrote a post with many of the online sites and their links.  I think you can save money and invest the time in getting the property online.   

May 31, 2007 07:24 AM
Spokane Home Loans Spokane Mortgage
Spokane Mortgage - Spokane, WA

Welcome to blogging... :)

 I have tried tons of advertising and the only thing that has worked for me is my Spokane Mortgage website.

May 31, 2007 07:35 AM
Loretta Carson
First National Reatly, INC - Southaven, MS
I also would like to know the source for the 65% statistic. Is that an average for all Markets or your local market?
May 31, 2007 07:36 AM
Mike Toler
CurbSide CDs - Ventura, CA

I found this on NAR


Information Sources Used in Home Search

Real estate agent - 85%
Yard sign - 63%
Internet - 80%
Newspaper - 55%
Home book/magazine - 34%
Open house - 47%
Builders - 26%
Television - 11%
Relocation company - 5%

Source: 2006 National Association of REALTORS® Profile of Home Buyers and Sellers
May 31, 2007 07:48 AM
Tina Maraj
RE/MAX One - Fullerton, CA
Celebrating 30 Years of Real Estate Sales

Hey P,

I told you that blogging was Fun and Informational!

May 31, 2007 09:35 AM
Patricia Greco
Hacienda Home Sales - Anaheim, CA
Thanks for all your responses, especially since this is my first blog, ever! I love Active Rain, it's great to get everyone's feedback.
May 31, 2007 09:42 AM