This week, June 27th & 28th the Mike Kelly Team will sell 7 ‘auction' properties in excess of $10 million in the aggregate. Wishful thinking? No! Part of a deliberate plan; each ‘auction' property will sell this Saturday or Sunday; or placed into a category entitled "Sold, subject to seller's confirmation". Notice the word "failure is not associated with either outcome.
Certainly ‘success' is far from a foregone conclusion. We have received more attention for this effort than anything we've done in recent times. Supported by advertising in the OC Register, LA Times, Pennysaver, direct mail, e-mail blasts to 1600 agents....over 200 web/on-line sites...preview open houses held by the team......Jonathan Lansner/Jeff Collins Register Blog; etc......our efforts have stirred a tremendous curiosity and interest.....there is still a lot left to be done...
Yesterday I held open 905 W. Autumn; in Anaheim....recently converted from ‘bank-owned' to investor sale....this 1268 square foot re-furbished 3 bedroom, 2 bath sits just off West Street (West of Harbor/South of La Palma), the water district pumping station/storage tanks back the property....very peaceful w/nice neighbors.
Promoted as open from 12 to 2...wasn't sure what Father's Day traffic would be like...with 8 signs placed by 11:40 am....17 people (5 groups) were in and gone by Noon....the onslaught was just beginning....consistently for over 21/2 hours I never had an empty house....with as many as 8 or 9 groups in the house....I project 80 groups and over 200 people came through...counting toddlers, infants, tire kickers, curiosity seekers and neighbors....and even a ‘few' who thought it unfair that ‘capitalism' was on full display with the ‘flip' of the house by investors. They were explained the merits of ‘free enterprise'.....then dismissed for other opportunities.
At 2:15 pm I politely asked the remaining 4 groups to please head towards the door to complete their conversations outside....as another group entered...finally gaining possession of an empty house, headed for the car....as the car rolled down the driveway some lady came up and hit my passenger side window, ‘yelling' to get my attention....smiling from ear to ear I proceeded down the road knowing it was a terrific ‘Father's Day' open house; we already have 4 offers....two over full price....in the first 48 hours on the market......the asking price of $334,900 proved to be a successful decision for the seller....with tomorrow the day the sellers will pick the winning offer....we'll sell at least 8 properties this week.....whether outright or subject to sellers confirmation...it's just another ‘contingency'.
"So what if you fail? At least you'll know what not to do when you try again", Venus Williams (1980- ); 5 time Wimbledon Champion.
Mike V. had very heavy traffic on the first open house at the spectacular offering on 8616 Canyon Vista; Anaheim Hills...both properties hit the MLS June 19th......
Entry offered by Team member Blake Vartanian
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