Welcome to our second in Home Staging Design Pros Staging Tips.
We will continue to expand on our original marketing concept known as "Positioning" which focuses on what you do to the mind of the buyer rather than what you do to the product.
Positioning is vital in professional home staging and used throughout every staged home to gently influence the buyer and dramatically enhance every tour of the home for sale.
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The Clock Starts Ticking at the Curb
Tip #2 Curb Appeal:
Many times curb appeal is at the top of our list because it literally is the first impression. This first impression is all-important because it sets the tone for the way the buyer will view the rest of the house. The clock starts ticking at the curb and within fifteen seconds the buyer will develop an attitude toward your house, either positive or negative. Then the buyer will be looking to reinforce their positive or negative initial impression throughout the rest of the home tour. By making the first impression a positive one, the buyer will seek other positive aspects of the home to reinforce their initial impression.
A great exercise is to stand in front of your home with critical "buyers eyes" and write down everything that comes to mind. It is always difficult for any home seller to see all the shortfalls of their own home yet it is critical in the success of the sale. To help you in this task ask trusted friends, neighbors, and family what they see when standing in front of your home. Ask them to be brutally honest, or invite them to write down their comments and put them in a hat to be pulled out only after everyone has commented.
Remember: Sometimes the small investments can yield the highest returns! In this turbulent real estate market a seller needs to give their home every advantage possible. Our "Bundled Staging Package" is the perfect example of how we can help you and your clients make the most of their home sale!
Be sure to read our next article in the series: "Here kitty kitty"
PS: Did you know we were featured on CNN? If you haven't seen the story please visit our website here.
Brad Fletcher, co-owner
Home Staging Design Pros LLC
Phone: (407) 690-2388
Fax: (866) 373-4586
Web: www.hsdpros.com
424 E Central Blvd #196
Orlando, FL 32801
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