Just when you thought Google Maps couldn’t get any better, they launch their newest feature - What’s Here. This is an interactive tool that allows users to pick a point on the map, click “What’s Here” and like magic, you are given a list of “the most relevant results representing that location” - or ways to explore the area!
For example, let’s say you are working with a client moving to the Beacon Hill neighborhood in Boston. You sit down with them to show them some local attractions and features, and search the area using Google Maps. Right click the general area, and select “What’s Here?” You’ll see this:
On the left-hand side of the screen, you should see the the name of the area you searched and a link to “Explore this area.” Based on how far in you are zoomed, Google will display the “most appropriate geographical entity at that point.”
The map will fill with photos of landmarks, and other relevant places in the area:
At this point, you completey control how much more you want to look. (I could spend hours using this tool, for my own area!) Just click on a photo that interests you to get more info. It couldn't be easier! This is a very powerful tool, not only to help buyers who already know the area they would like to be in, but also to help those indecisive buyers choose one area over another!
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Jen Miller
Marketing Manager
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