How to Use Email Marketing and Drip Mail Campaigns to Get More Business

By
Real Estate Agent with Weichert, Realtors

Selling real estate is like waiting to popcorn to pop. Right at the moment when the client heats up and decides to buy or sell, you want to be the first person that they think about and contact.

Oftentimes, you encounter a client that you immediately connect with; they have "good" credit; the means and a sense of urgency to buy or sell, but since this is the biggest, financial decision most people ever make, they (potential and future clients) need time to get it right.

Time is a manageable and sometimes predictable variable Realtors can use to fill their pipeline with great clients.

One of the programs that I use to remain in constant contact with current and past clients, current prospects, and even my centers of influence is Constant Contact, which is a popular entry-level, web-based service for the creation, distribution and management of email newsletters.

Constant Contact is optimized for non-techies who want a fast email promotions. Over 90,000 small businesses, associations, non-profit organizations and Realtors are said to be utilizing their online service. If you are familiar with any word processing program, you can easily use constant contact for your email marketing campaigns.

Constant Contact provides easy-to-use tools for developing attractive email newsletters, managing email lists, and handling distribution issues (compliance with spam laws, bounces, unsubscribes and filters). It also provides tracking tools and reports for evaluating results.

Such a powerful tool is free for 60 days and basic membership is merely $15 per month; it's free for small business owners with less than 50 contacts.

Even still, for $15 a month compare to hundreds if not thousands of dollars that one might spend in direct mail or some other form of advertising, you get the most bang for your buck.

Because since email marketing is so cost effective, you should know that people are swamped with email promotions. The trick for realtors is to create very specific groups or contact types; send the contact what they want to hear and what they are interested in (generally this includes autoemails of property listings) and try to keep emails short and sweet.

If you've been in the business for more than a year, it is likely that you have a website with some great content. You've paid monthly for professional writers to generate this content for you. One of the ways to you service your existing clientele and get traffic to your site is to provide emails of one topic, one paragraph, and a link to your site so that your contact knows where to get more information.

For tips like the one above, visit BizIntros.com TONIGHT, June 23rd 9p.m. EST for a Live Chat discussion on Constant Contact and email campaigns. Click on Live Chat on the upper right hand corner, next to instant messager,and bookmark; wait for the chat manager to pop up and select the room called Marketing techniques.

Comments (2)

Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo
 

I think drip email or auto email should obviously do all the work for you. It should be just so easy and after just a keep in touch call or monthly call

Aug 01, 2011 05:42 PM
Angie Perez
Weichert, Realtors - Edison, NJ
@NJRETODAY & @AgentKnowHow

Paul, I haven't been back here in a long time to read this post. But yes, email marketing should be so easy even a busy, productive agent can do it seamlessly from a pc or mobile device. Too much of the wrong type of email marketing can be detrimental to a relationship. The most important thing about email marketing is to create smaller distribution lists.

I would even go so far as to say that the marketing messages should match the client's personality type.

I've converted this year twice via email. I almost surprised myself that it really works if you are committed and can get people on the list in the first place.

Thanks for your comment and looking forward to networking with you!

Aug 09, 2011 04:34 PM