Branded text messages allow you to apply mobile technology to attract more prospects and generate more new business.
Your Personal Brand As A Competitive Advantage
In a competitive market, it's a major challenge for one business to distinguish itself from its competitors.
This is particularly true of real estate sales.
In any given market, there are many agents competing to attract clients to whom they can provide similar services.
Regardless of what market you serve, the best way to distinguish yourself from the competition is to develop and consistently apply your own personal brand.
deally your brand communicates what what you do better than anyone else.
Branded Text Messages
What's that you say? 'Text messaging is all the same...I can't apply my personal brand there.'
Wireless technology allows you to send branded text messages that help reinforce your personal brand and competitive advantage.
Here is how branded text messages can work for real estate agents.
Let's say that you have a listing that you want to promote to prospective buyers who drive by the property.
Using a supplier such as DriveBuy Technologies, you would obtain a code for the listing...and place this code prominently on the 'for sale' sign.
Passers-by could then text this code to a designated number and in reply, receive the relevant listing information and your contact data.
Not only does this reply message reinforce your brand image, the system captures the leads contact data that you can use for following up.
What a great marketing application of mobile messaging. And what a great example of a supplier bang on the market.
An overwhelming majority of the US population...87%...uses mobile communication devices.
On average, these people send and receive more text messages than phone calls.
To learn more about branded text messages, check out my new web page. This is one service that is well worth a look.
One final point...DriveBuy Technologies provides service only in the USA.
Know of any Canadian suppliers of comparable service?