Michael Jackson, Social Media Gluttony, and Wall-E
Today I was reading a newsletter from Social Media Today that warned about the risks of overusing social media, with quite a brilliant comparison made to Michael Jackon. Social Media Gurus who rise to the top must be careful that their transparency, position, and influence does not disengage them from their audience
And isolate them......
At least that is what I got out of the analogy.
The article was prompted by a post that Jason Baer wrote, "Let's Stop Swooning Over Social Media". I applaud this post for its spot on appraisal of what social media marketing has come to many and for its resounding message-we must not turn our backs on consumers who are still not engrossed in social media as much as marketers are.
Great timing for me, not only because I feel I have written about this a time or two, but also because for the past month I cannot tell you how many "consumers" ask me "What is Twitter?". They laugh and tease about it, guess at it,some vaguely have knowledge of it. So I spend time giving mini Twitter classes to consumers on the fly.
I don't mind and I know it's a smart place to be- early adoption is half the winner's race.
I digress....back to Jason Baer's post and Social Media Today's news article. When I read both today I thought they were spot on and I went back to re-reading the ClueTrain Manifesto and then in the middle....as often happens...I had to jump right up and open up my blog to write.
Because again what struck me about these posts was the emphasis on relationships....making and engaging in relationships and not disregarding those relationships that you can also find offline. Relationships come in many forms, many places, and not always the places we are swooning over.
I smiled, thinking of communication and relationships... and I thought of this,
If you enjoy posts on social media then read,
- The New Front Porches of America Are Online
- Stealing Bases Wont Hit It Home Everytime with Social Networking and Blogging
- The Misconception of Social Networking: Magic, Miracles, or Just Plain Moving and Shaking