Marketing on a Shoestring Budget (Wait....my shoestrings are missing)
This is great advice! We should all follow it. It is hard but, I am new to Real Estate and there are many agents in our office that are not doing this, and don't understand the importance of the Social Networking. To my dear seasoned Agents, DON"T MISS THE BOAT!!!
The market is rough, marketing strategies have changed and there are never enough minutes in the day - unless you remove sleep from your schedule.
Trying to balance your business, personal time and family has become increasingly difficult, especially with "Social Networking" necessary these days to keep up with the industry standard for marketing real estate.
Marketing is NECESSARY for your survival and it does not have to be overwhelming if you create a schedule and stick to it. And, it doesn't have to break the bank - if fact, if you review below you are not spending "hard money" on marketing.My recommended daily marketing routine:
- Active Rain - Get up in the morning - surf other blogs to learn from and comment on blogs that interest you to increase your points. Also, write and post your daily blog(s)
- Copy .html code from Postlets.com ad and paste into CraigsList and BackPage.
- Post ads on Kijiji
- Upload video of new listing to YouTube that you created using Picasa, Photobucket, etc.
- Tweet (Tweet Deck is great - use it - makes tweeting easier to follow if you are not mobile)
- Review your Google analytics and tweak website accordingly
- Call, email or send a personalized note to at least 1 past client and 1 SOI
- Ask friends and family to bookmark your blog, profile and business URL with their Delicious account
- Ask friends and family to Digg your recent posts
- Once a week, "Brand" listings and update profile on Trulia
- Enter leads from previous day into your spreadsheet (so you can review and adjust your marketing at the end of the month)
- Once a week visit www.HubSpot.com to see if Website grade has increased (only if you have made prior changes)
- It's Monday - take a peek at LinkedIn account to review "recommended connections" - upload new contacts from address book (it will sort them for you)
- On Tue - Thu, submit your weekly press release
Questions? Let me know!
Billie Hillier
Practical Real Estate Marketing
The Internet Has Changed the Way Clients Find You - Let Us Help Them
www.PracticalRealEstateMarketing.com
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