I am sure some of you have heard of "reverse target marketing"! If not then read on:
In reverse target marketing we start with your listing and then we work in reverse to find a buyer.
For instance:
You have just taken a new listing. It is a one bedroom condo in the middle of the city, or a five bedroom four bath house in the suburbs or a farmhouse with 30 acres. So how will we find a Buyer?
First we sit down and write the profile for the perfect buyer for your listing. I know that some of you are going to say hey the single person can buy a five bedroom house. Yes I know but we need to place our money on the hot favorite not bet the outside odds.
Then we build our targeted marketing campaign to attract that perfect buyer. We write the advertisement and then advertise in the publications that the ideal buyer reads. For the "Just Listed" postcards we select the price range and demographics for that buyer. When marketing the property we always keep the profile of the perfect buyer in our sights.
Marketing companies are forever attempting to target consumers using exactly the same procedure. So instead of using Scattergun Marketing get on Target!
Remember your online Real Estate Assistant is an important member of your Team!
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