Listing Options... Just so you know.

Real Estate Agent with Century 21 Results Realty


Yesterday I posted about how some companies are adding junk fees to the traditional sales fees for both buyers and sellers. I think this practice is just plain wrong... especially the way it is usually presented.

In order to give my clients options and help them save some money, I offer three different fee structures and two different levels of service for home sellers. Here is the quick rundown:

  • Flat Fee - $999 listing plan. This is the plan from our discount arm, WhatIf? Realty. This puts your property on the local MLSs, and gets you a standard sign, as well as a lockbox and flyers. I have a couple of extras, as well as some available upgrades that aren't shown on the company page, for my clients through this plan, so if you are interested, please contact me directly.
  • Traditional Listing. This includes all of the traditional services, like full marketing, website, video, virtual tour, interactive floor plan, interactive design tools, custom sign, blog support and more. I don't believe that tossing it in the MLS and then shooting a couple of pictures with my cell phone is a "complete marketing package"...
  • The Hybrid Option. This is new and experimental, but really exciting. Many sellers want more than they get from a Flat Fee plan, but they want to save a few bucks. In effect, they are looking for a full-service marketing package with a lower overall cost... So, after looking at how we could offer something to meet this need, this is what we came up with. This includes ALL of the services of our traditional listing and adds a staging consultation. In exchange for an upfront fee, covering much of the cost of marketing, we discount the total cost.


For more information, feel free to call.

One other thing to keep in mind is that most real estate agents are actually independent contractors. While we "work for" a brokerage, we aren't employees. In some cases, we have the ability to set our own rates, services and other aspects of our businesses. So, even agents working for the same office may offer different services or fees.

In the case of Diamond Dwellings Realty, we are a small niche brokerage... we have agents that specialize in different areas or market segments. And as a smaller brokerage, we have a LOT of lattitude to deliver the best fit for a client's needs.

My goal is to get YOU the best total deal.

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Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Very cool Lane. Good to see you listening to your market and providing services to fit. I love the feel of the WhatIf? website. Well done.

Jun 26, 2009 10:49 AM #1
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

We are feeling the pressure from sellers to have more than the traditional fee structure and as the market gets back to more normal I am guessing the pressure to have different options will increase.

Jun 26, 2009 03:08 PM #2
Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

It is great that you are finding ways to meet the needs of sellers by giving them options.

Jun 27, 2009 12:58 PM #3
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

BB - Matt Fagioli deserves the credit for WhatIf?  I just think that for some sellers it is the way to go, so I'm not afraid to promote it. 

Terry - We need to provide options to fit the needs of as many sellers as we can...  Of course there are some that need us to give the $50k to close... I can't do that. 

Dawn - Thank you.

Jun 30, 2009 02:45 PM #4
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Lane Bailey

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