With almost 300,000 points, you would guess that I've been blogging for a while. So why would I go to a session on blogging that was aimed at beginning bloggers? Because I always learn something.
This was the third in a series of Lunch and Learn sessions on social media presented by Leah Messina of Sinuate Media for our Baltimore Regional Chapter of NAWBO (National Association of Women Business Owners.) Leah did a great job on the Facebook and Twitter sessions, and I wasn't disappointed with her presentation on blogging.
She covered the basics, of course – why you would want to blog for your business, choosing a blogging platform, figuring out what to say, and so forth. Leah showed us how to work with outside sources to improve our blog content, and also how to follow what's happening in our focus area with tools like Google Alerts, Digg, Technorati, and others. She reminded us that search engines love blogs for their frequent updates and new content. Since I started blogging just a few years ago, so much has changed. More options of platforms, specialized blog platforms like Active Rain, and the ability to embed audio and video.
As usual for these sessions, it was a full house. Kudos to NAWBO for creating this series of seminars. With so much to do every day in running our businesses, it's a great help to have well organized and informative sessions that give us tips we can put to work right away. And we get to network and eat lunch at the same time – multitasking!