Chapter 3 of Profit from Real Estate Right Now! is about how to get the great deals to come to you. Meaning that people will seek you out to buy their homes at severely discounted prices, possibly up to 60% less than the fair market value.
Your action is to advertise to people that you want to purchase their properties. You will be placing compelling ads to get people to contact you through whatever method you prefer. Phone calls, e-mails, etc. Mr. Graziosi puts together some basic instructions on what is important in an ad as well as trigger words that will make someone want to call you and ask for more information. He is quite detailed as to different avenues to take in order to get your advertising out to the public.
Basically the concept is that you will put out the advertising (direct response marketing) that you want to purchase homes, quickly, and people will respond by calling a number with a pre-recorded message. There are many examples of different types of advertising to use, such as signs, flyers, classified ads, the Internet and much more.
As with each previous chapter, you are given some action steps to take in order to start things rolling and there are a couple of success stories to read. He is specific about the things you need to do and so far the information given is not unheard of or even difficult. Although there are a few things that are free, there are a couple of avenues that he provides that will cost you money. So you will need to determine for yourself what type of budget you have and what will be best for you.
This chapter was more informative about what you need to do in order to get started. Not bad information and nothing that hasn't been promoted before by other real estate investors looking to purchase properties. This is promising as we seem to be moving away from the motivational speaking and on to the "how to take action and start" process.
If you are wondering why I am reading this book, being a real estate agent and all, I love to know what other people do in order to purchase and sell real estate outside of the box. It never hurts to see what is happening and sometimes you stumble on to some great information that otherwise you never would have had. It's about education and learning what happens in all aspects of real estate...some things I will agree with and others I will stay far, far away from, but I will put that knowledge to work!
Chapter 4 is titled: Using Automation to Cash Big Checks
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