WRITE ON, Brother, WRITE ON!!!! The Power of Note Writing!!!!

Mortgage and Lending with Larry Bettag - Cherry Creek Mortgage

Write on!!!!!

Looking for a way to create relationships?  Looking for a way to deepen your relationships?  Then write a note.  Writing is fast becoming a lost art.  The days of the handwritten note are so far gone that the recipient of a handwritten note almost calls 911 asking for someone to bring an oxygen tank to the reader.

I remember when I went to a turning point retreat with Brian Buffini.  I heard two stories that blew me away.  The first revolved around George Bush, senior.  He said that he wrote notes daily as part of his daily discipline.  At one point he met some woman who was setting tables for a wedding event.  George had gotten there earlier and struck up a conversation with this woman.  They talked until the event was ready to start.  He asked a staffer for her name and address and wrote her a personal note.  Several years later, when George was running for his presidency, that same lady had married the Governor of some eastern state, Massachusetts, I believe.  She ended up influencing the then governor to support Bush in his election bid.  He did and Bush eventually won.  George said that the single most powerful weapon he had in his political career was note writing.

The second great story was that of Brian Buffini himself.  He was having some mastery event of some sort.  He wanted to have Neil Armstrong as a guest speaker.  He called him, but Armstrong wouldn't return his calls.  So he wrote him a note.  Again, Brian didn't get a response.  As Brian tells the story he wrote him once a month for many months until Brian received a note back.  Brian then received a note from Armstrong saying quit writing me.  Brian refused and just dropped him a note one time a month thereafter.  Finally, Armstrong wrote a note saying, in essence, "are you going to keep writing me until I meet with you?"  Brian responded with another note that said, "YES."

Needless to say, Armstrong had been sought after for speaking engagements for years.  NASA had asked him to come out of retirement so that he could be the spokesperson of NASA.  He refused.  Brian had broken Armstrong through sincerity, through notes and through persistence.  As Brian said, "Armstrong just hadn't been heard from in so long that I thought that he had wisdom and insight to share with the world."  Buffini got from Armstrong what no other was able to do.  He did it through note writing.

A couple of years ago I received a book from a cohort entitled "The lost art of the hand written note."  I think that done with persistence and with sincerity, it'll open doors for you in ways that you couldn't have fathomed.  I will say that my two greatest referral partners became that, in part, to the writing of notes that I used to do.

It's been a while and I lost a lot of my momentum, but now is a time to revive it for me.  I see great things in the sincere pursuit of a relationship through a consistent, non-pestering, persistence. 

WRITE ON!!!!!!

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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Got a spammer up there at #24.  Loosers!  I think that sincerity plays a big part, some people write notes and you know they've just done a Buffini event and they are 'supposed' too.  Too many people just don't say 'thank you' anymore either.  It's a part of what I call 'social manners'.

Jul 02, 2009 02:17 AM #30
Larry Bettag
Larry Bettag - Cherry Creek Mortgage - Saint Charles, IL
Regional Vice-President

Sorry that I couldn't watch the flow of comments here.  I'm on vacation and only have 5 minutes a day to drive into town to find the internet.  Thanks for the comments.  I'll dig deeper when I get back.  Thanks for the gold star guys

Jul 02, 2009 02:22 AM #31
Anna Banana Kruchten CRB, CRS, Broker
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Hope your enjoying your vacation Larry!  Excellent post and great stories.  Writing notes is on our to-do list every day -just part of what we do - I love writing them and I love getting them.

Brian B is great - I went thru his training way back in mid 90's and that's where I really got 'systems' down pat.  Good stuff!

Jul 02, 2009 02:40 AM #32
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

I have a huge email list for my newsletter. Every now and then I sit down and write out friendly, personal emails. And even just doing that, gets responses like, "Wow, you really go above and beyond the norm!"  Hand-written notes are much better, of course.

Jul 02, 2009 03:25 AM #33
Rick Schwartz
William Raveis Real Estate - Danbury, CT

Everything has to be a balance and part of a plan.   Handwriting notes are great.  Electronic communication is great.  Telephone calls are great.  Personal visits are great.  The secret is using ALL available means to stay in touch with prospects and clients.  

More important than the medium, imo, is the message.  A handwritten note or an email, or a newsletter that doesn't have a purpose can do more harm than good.

Jul 02, 2009 05:19 AM #34
John Alesi
Century 21 Award - Mission Viejo, CA
(Orange County California Real Estate)

Whenever I think hand written notes won't work, I seem to get something hand addressed in the mail and (YOU KNOW) it's the first thing I open.

Write on, brother, write on.

Jul 02, 2009 06:16 AM #35
Sheila Pulford

You are absolutely correct about how important handwritten notes can be. Very few people send them, and they seem to be remembered by those who do receive them. I used to teach a realtor class for my brokerage called "Writing your daily handwritten notes." It was interesting that agents didn't know what to say in the notes, so I gave them a list of ideas. I have been delinquent in writing them, so I'll try to get back on track.


Jul 02, 2009 06:24 AM #36
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ

I said I was going to do it today and am happy to report I penned 5 notes. Took them to the post office, where the gal helped me pick out the right stamps - a major benefit of rural life! And it felt good, Larry.

Enjoy vacation and take a break from comments!

Jul 02, 2009 06:58 AM #37
John Douglas
Berkshire Hathaway HomServices Partners Realty - Bowling Green, KY


Great post the handwritten note is a lost art i remember while in college i would write my future

wife all those letters this was before the cell phone. And ma bell was out of question couldn't

afford it that tells you how old i am also take me back down memory lane have great 4th.

Jul 02, 2009 07:21 AM #38
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

I believe in personal notes, too....just wish I'm as disciplined as I need to be. Even one note a day, like the elder Bush did, would be better than no notes at all.

But what do you do when a thank you note you sent, generated a thank you note from the recipient. Do you write another thank you to the thank you?

Jul 02, 2009 07:21 AM #39
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

And to make note writing easier, try Send Out Cards. It's a great service.

Jul 02, 2009 08:48 AM #40
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Social Networking and e-mail have helped ruin the art of good note or even letter writing.  Just try to imagine Abraham Lincoln Communicating with e-mails and text.  He was one of the great letter writers in our history.

Jul 02, 2009 09:33 AM #41
John Wilkens
Full Service Insurance Agency - Bogota, NJ

I'm a big fan of the hand written note. Its often better than printed direct mail!

Jul 02, 2009 10:45 AM #42
Al Dobbs
ADD Real Estate - North Chicago, IL

Everyone opens that handwritten note. Just to see what the mystery letter holds.

Jul 02, 2009 06:05 PM #43
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Larry... some very good points. Does writing youself notes count?  lol  But seriously, I agree, the hand written note can be powerful and direct. good post.

jeff belonger

Jul 05, 2009 05:53 AM #44
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

I used to do a ton of this in my old job.  Why am I not doing this now?  HMMMM.

Jul 05, 2009 05:10 PM #45
Jill Klunk
Dockside Realty Company - Conway, SC

Good Morning Larry,

Thanks for the beautiful post. You are absolutely correct -- a heart felt card goes a long way in any relationship -- especially real estate. I was never a proponent of thank you cards but recently have changed. I always send cards to my clients to thank them for chosing myself and my company to assist them in either buying or selling of their home, and to my vendors for their excellent service.

I have become a firm beliver in this concept and use the services of SendOutCards because my handwriting is digitized and I can do it from the comfort of my desk, any time of the day or night.

Jill Klunk

Jul 06, 2009 03:19 AM #46
Bonnie Ramsey
AnotherME - Marietta, GA

As a Virtual Assistant who has been in administrative real estate for 15 years I couldn't agree with you more.  Along with notes, how about birthday and anniversary cards to your present and past clients.  They absolutely love it.  Just get the info up front when you first have them fill out their information sheet.  Set them up on your calendar and send those personal greetings.  They will be your repeat customers and they'll refer you.  What could be easier?  If you don't have time, have an assistant do it for you.  Or, better yet, hire a Virtual Assistant who knows the business!

Jul 06, 2009 11:43 AM #47
Connie Winstead
Nancy Puder & Associates - Arroyo Grande, CA
San Luis Obispo County CA Real Estate Agent

It's a rare person who can resist opening a hand written evenlop ... even if it is from one of those REALTORS!!! 

Buffini has changed the way I do business!

Jul 06, 2009 04:53 PM #48
Mark Velasco
Sharpstone Realty, Inc - Whittier, CA
Listing Agent-Whittier & Surrounding ciities

Right on Larry. The personal touch of a note can go a long way in this internet dominated society.

Jul 14, 2009 04:56 PM #49
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