Top 10 Ways NOT to Promote Your Real Estate Career and Listings on Twitter

Real Estate Agent with EXIT Pro Realty

There are A LOT of real estate professionals using Twitter.  There are some great people I've met on Twitter that always give more than they receive and some not-so-great people that broadcast and whine like it's going out of style.  Trust me... it's out of style.  Below are 10 Ways Not to Promote Your Real Estate Career or Your Listings on Twitter... paired with some alternative approaches.

1.  Tweet Your Lisitings More Than Once a Week

Your followers want something useful out of you.  Your a real estate professional, tweeting your listings using Tweetlister or doing it manually is fine... in moderation.  Tweeting each of your 5-50 listings more than once a week is just plain broadcasting and plain wrong.

You CAN mention your listing and link to it's property tour, video, or website if you are showing it, working on it, etc.  When you link to something that is related to what you are talking about it adds value.

2.  Send the tweet, "I'm in Real Estate!  Do any of you have a home I can sell?"

Really?  That's the best you got?  You know, I occasionally ask my close followers or people that I am having a conversation with..."Hey, who do you know right now that's looking to buy or sell a home?"  That's as forward as I ever get... and I never send that message where the general tweeting population can see it.  If you do, you are likely to alienate 1/2 your followers in one foul tweet.

Auto Direct Message3.  Ask followers for their address.

I've got a better idea... why don't you just triangulate their twitter signal and stalk them?  I know people talk about 'stalking' others on twitter, but I'm talking "actual" stalking.  Don't do it.  If they want to give you their address to list their home... they will.

4.  Tell followers what you are 'getting ready for...'

Example Tweet..."Just preparing some great market data to go list 123 Main Street in Pleasantville..."

My response to that tweet would be... "So?  Isn't that what you're supposed to be doing?  You're a Realtor right?"

Give me some VALUE.  Like this, "Cross Creek in Pleasantville is ripe for a buyer looking for a deal, check out the market data" That tells me something useful and what you're doing at the same time.

5.  Auto-DM new followers with Shameless Self Promotion.

"Thanks for the follow...I'm the best real estate agent around.  Are you ready to list?"  Bzzzzzzz.  Thanks for playing.  You officially suck at twittering.

6.  Don't display a picture on your profile.

I love to work with people that I have no idea how they look.  I think it's the excitement and mystery... the thrill and the danger of the unknown.  What?  I'm the only one like that?  Put up a picture that shows your a professional, trustworthy individual.  If you can find one that makes you look intelligent too, that's a bonus.

7.  Make sure your profile links to

This is one that lots of people get wrong.  It's a shame too because I love a good landing page that is tailor made for me.  If you blog it's as simple as writing a post about your use of twitter and linking to it.  Not that I have the best twitter landing page in the world, but at least you'll get the idea.  This same concept goes for everything from facebook and linkedin, to buyers, sellers, and investors.

8.  Only talk about real estate.

You ever notice how boring real estate really is?  Market data, Days on Market, Absorption Rates, contracts, inspections, appraisals, I could go on.  Now, many of us in real estate find most of  this stuff at least a little bit interesting or else we don't last long but the general population you are tweeting to could probably care less.  Don't be a robotic twit and only talk about the mundane details of real estate.  Talk about your kids, the news, things you like and do... people will be much less likely to tune out your "boring real estate tweets" if you have something interesting to talk about at other times.

9.  Only follow other real estate agents

While it's certainly possible to follow no one but real estate agents and follow thousands (if not 10's of 1000's) of people.  While you might get something out of your interactions on twitter there's one thing you aren't going to

10.  Only follow locals who might be prospects

Following people on twitter is kind of like having a balanced portfolio.  For big dividends and a safety net, you need to have the right mix of locals and non-locals, Realtors, Mortgage Brokers, other industry professionals, and prospects and clients.  When you need a little lift you can lean on your fellow agents for support.  When the market is good, your followers that have a real estate need will be contacting you in droves.

I hope you liked these 10 things/ways not to do for real estate agents on twitter.  If you need more twitter tips for real estate there are lots of resources but check out:

I'm Ben Roberts and you can find me on Twitter @berober or Friend me on Facebook.  Shoot me a tweet and let me know if you liked this article or make a comment below.  Thanks for reading.

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Comments (44)

Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Ok, now I have to go out and make a landing page...  Ok, since I have a few WordPress blogs, at least it is easy...

Jul 01, 2009 03:05 PM
Vanessa Reilly
domoREALTY - Atlanta, GA
domoREALTY, Homes for Sale - Atlanta

Q: have you ever really generated a lead from twitter? Honestly? A lead that you have closed... check in hand... deposited... money in bank?? I just set up my account but I need to allocated time wisely. It seems like facebook.. you go on to reply to one email and 5 hours later your entire day has passed you by...

Jul 01, 2009 03:12 PM
Roy Paeth
Keller Williams Inspire - Geneva, IL
Just a regular guy helping real people!

Ben great post. I attended a couple of webnars over the past couple of weeks and have just started using Twitter.

Jul 01, 2009 03:13 PM
Svetlana Stolyarova
Local-n-Global Realty, Cleveland and International Real Estate Solution - Mayfield Heights, OH
Local-n-Global Realty, Broker 216-548-4663

Ben - that's a great list. Can you share with us how to do such a good landing page please?

Jul 01, 2009 03:15 PM
Mike Hogan
The Hogan Group at Keller Williams Realty - Mechanicsville, VA

Ben- Great stuff. Im still a newbie to tweeting and trying to figure out the value add. So far so good- thanks for the advice.



Jul 01, 2009 03:41 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

These tips make a lot of sense.  I need to look at a Twitter landing page and will check yours out for ideas.

Jul 01, 2009 04:16 PM
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Excellent tips. .very informative thanks for sharing your knowledge

Jul 01, 2009 11:07 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Your post is so good that someone spammed you above. Thanks for the tips. I also use Twitter to post my blog onto Facebook. Twiiter is like a great cocktail party.

Jul 02, 2009 12:26 AM
Ben Roberts
EXIT Pro Realty - Rogers, AR

Thanks for all the great responses...I'll try to answer some questions and make some comments below...

Kim D - Thanks...make sure to check out "Twitter for Real Estate Twits" by @Nik_nik over at

Roger Johnson - I'm with you on #4...I let out a groan everytime I see one of those.

Michael Eisenberg and others - Thanks for the follow... I'll try NOT to do any of the things in my post!

Lanre Folayan - Indeed, the Real Estate Tomato Rocks the party.  Have you heard their new radio show?  Check it out at

Kristi Ross - I agree with you, mostly.  I think many people have some sort of misplaced idea about social media... many social butterflies in the real world are simply 'show-up and throw-up' twitterers, facebookers, etc.  It's like going to a party and trying to speak to everyone in pig latin... then wondering why everyone is looking at you funny.

Elaine Reese - Elaine!  I love those two!  Consider them added to the list!  Especially the "Just posted on Active Rain" I think AR needs to change that because it's WAY overused... maybe allow a cust message when you select the tweet function.

Vannessa Reilly - Honestly... yes actually.  I was sitting in a restaurant and one of my followers pulled up my twitter landing page on his iPhone and asked..."is this you?"  I said, "Sure is."  and that started a conversation about the market, and well, you know the rest.  I have 1 check in hand and 2 additional clients Directly from Twittering.  I think the value is knowlegde more than closed deals though...

Want a great landing page?  Get a wordpress blog (I guess you could get an outside blog on AR too)  then read Develop a Twitter Landing Page on Problogger.  Great Stuff.


Jul 02, 2009 01:26 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Ben this makes it so easy to understand and learn from.  I love it!  And your sense of humor is fantastic. I get tweets all the time that are as stupid as you clearly have shown. I always wonder if they even stop to think of how  worthless the tweets are.

Congrats on your feature. Well Deserved.  I will pass this one on for sure!

Jul 02, 2009 02:30 AM
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Hey Ben, Your advice on Twitter is really great...I'll admit, lately I haven't been twittering all that much, but when I get back into it, these tips will really help me. I like the landing page blog post in particular. I'm going to work on this.

Have a great day,

Anne Rains

Jul 02, 2009 02:45 AM
Home Loan Search.Online
Home Loan Search Online - Newnan, GA

#8 is great no matter if it's for Twitter or not. We are in a relational business and people buy and sell from people.

Jul 02, 2009 04:52 AM
Toronto, ON

Ben - I have not yet used Twitter and I find your posting to have a considerable amount of useful information that explains some important issues when using Twitter from an agent viewpoint.  I will be referring to your post when I setup Twitter.

Jul 02, 2009 01:34 PM
Judy Peterson
Berkshire Hathaway HomeServices Fox&Roach Realtors - Tredyffrin, PA
"Superb Service, Superb Results"

Hi Ben - Just getting going with Twitter and enjoy your ideas. Love the landing page idea that incorporates and presents you as a professional!

Jul 06, 2009 07:17 AM
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Ben - this is an excellent post, and I agree with your points. I also like the landing page as well.

Jul 06, 2009 07:22 AM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

i am still laughing from number 3...too funny... I got to get to doing the twitter thing the only thing I have done is get alerts from the volcano center...

Jul 06, 2009 07:42 PM
Aaron Catt
Silvercreek Realty - Boise, ID
Boise Real Estate

Super post!  Twitter is pretty amazing, like a really really big BBQ with people you know, some you've never met and some who wind up being great friends.  You never walk up to a conversation at a BBQ and shout out, "Cool house cheap price, check out my new listing".

Some people get some don't.

Jul 17, 2009 04:45 PM


This is some good info for people who are thinking about starting to Twitter.


Aug 02, 2009 12:39 PM
David Williams - Cary, NC

Ben -


Funny and relevant  - great graphic image of the twitter house with the for sale sign.

Sep 24, 2009 02:14 PM
Sandi Lincoln
Century 21 Preferred - Mason City, IA

Absolutely WONDERFUL!! I love Twitter but never wanted to use it for real estate. You make me want to give it a TWhirl LOL! :)





Oct 19, 2009 11:05 AM