Congratulations to Active Rain member and fellow merchandiser Allegra Dioguardi for hosting a standing room only Real Estate merchandising event in the Hampton's this past month; confirming that sellers are taking advantage of the marketing power of a well merchandised property. Merchandising is more than just staging: it's strategic marketing, updating, addressing all the little issues that make potential buyers make an offer, it's about marketing a lifestyle and maximizing what the location has to offer to a new resident in the neighborhood.
Allegra has a degree in Interior Design from Parsons School of Design in NYC and is a design instructor and published author of the e-book, "Styled by Design- A Guide to the Design Principles of Home Staging" (www.styledbydesign.com)
Allegra transforming Homes in the Hampton's.
photos are copy right of Allegra Dioguardi 2009