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Blogging Bait and Switch

By
Services for Real Estate Pros with Coldwell Banker Residential Brokerage 01457023

I commend bloggers. I believe that on-line journals are a powerful new tool (in any industry) that helps us teach, commiserate, laugh and debate.

So, when I enter a blogging environment and I look for commentary that can help me gain insight on a topic, I hope that the posting will be on point. Lately though, I have found that many companies, brokers, agents and/or affiliates are using blogging for blatant advertising purposes.

I am not naive. I know that we all write and post to gain an audience. And audience that may potentionally use our services.

But most real bloggers take the time to think of who they are writing to and post pieces that propagate knowledge. Their write ups are not loud annoying neon-like signs that say "buy from me, buy from me, buy from me."

Am I the only one? Is the bait and switch acceptable? How can the blogging community address this?

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Consumers will tire from these posts Hugo.  As far as the blogging community addressing this, readership will wane eventually.  It's not interesting to read advertisements, one after another, on blogs.

Jul 13, 2009 08:50 AM